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360.cn

enterpriseLow RiskRecommendedChinese · China
76
AI Score
360.cn is the official homepage of Qihoo 360, one of China's leading internet security and technology companies, with 23 years of domain history and an extremely high global traffic rank at #510. The site showcases the company's full product portfolio including consumer internet security software, smart home and IoT hardware, enterprise security solutions, and business SaaS services, serving both individual users and commercial clients across China.
internet securitycyber securityenterprise softwaresmart hardwarechinese technologycorporate website
Overall score
76
Confidence 90%
SEO score
52
average
AI content prob.
20%
Higher = more AI
Domain age
23 years
mature · Est. 2003
8

Risk & compliance

Verdict: Recommended
360.cn is the official trusted website of a leading regulated Chinese internet security company with an established global presence, no detected security risks, and a strong brand reputation, making it safe and recommended for users
Risk level
low
The domain is operated by a major regulated technology company, HTTPS is enabled for secure connections, ad density is low, and there are no detected spam or malicious content signals from available scan data
Trust level
high
360.cn is the official domain of a well-known 23-year-old leading Chinese internet security company, with an extremely high global traffic ranking that demonstrates strong market presence and brand recognition, with no detected harmful content signals in available data
Malware risk
None detected
Ad intrusiveness
low
Risk types
4

Content & positioning

AI content prob.
20%
The site is the official corporate homepage of an established major company, with manually updated company and product content, no detected signs of unnatural AI phrasing, uniform sentence structure or excessive keyword stuffing, so AI generation probability is low
Content quality
medium
Main topics
网络安全360安全软件企业SaaS服务智能硬件智能家居
Positioning
Official corporate homepage for a leading Chinese internet security brand, delivering security products and digital services to both individual consumers and enterprise business clients
Update frequency
high
5

Tech & experience

Tech stack
Nginx
HTTPS
Enabled
Mobile friendly
good
UX rating
average
Page structure
chaotic
6

SEO & traffic

SEO score
52
Traffic potential
high
Keyword strategy
none
Keyword optimization
Current focus
网络安全安全软件企业SaaS服务智能硬件
Missing opportunities
配置meta描述和关键词添加语义化H1标签优化页面内容结构明确核心关键词布局
Quick wins Fast results
添加首页核心H1标签补充meta描述信息整理清晰的页面内容结构
The site already has extremely high established traffic, but fixing basic missing on-page SEO elements can further improve organic search visibility, accessibility, and user navigation experience
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
tool
Model
Operates as a technology company offering free consumer security tools, paid enterprise security and SaaS services, and direct-to-consumer sales of branded smart hardware products
Monetization
Paid enterprise security and SaaS servicesSmart hardware product salesDigital advertising
Profit potential
high
9

Strengths & weaknesses

Advantages
+Extremely high global traffic ranking (top 510 globally) demonstrating strong brand recognition
+23-year domain history with established, mature market presence
+HTTPS enabled for secure user connections
+Low ad density for a less intrusive user experience
+Large existing user base across consumer and enterprise segments
Disadvantages
No meta description or meta keywords configured, hurting on-page SEO
No H1 heading tags present, reducing SEO performance and accessibility
No semantic page structure detected, resulting in poor site structure
Basic on-page SEO elements are missing, limiting further organic growth
11

Overall assessment

Overall score
76/ 100
360.cn is a high-quality established major brand website with extremely high global traffic (top 510 globally), 23 years of operating history, and strong user trust. It receives a strong score despite notable weaknesses in on-page SEO and site structure that prevent a higher overall rating
Growth potential
medium
Recommendations
1Add semantic H1 heading tags to the homepage to improve SEO and accessibility
2Add a descriptive meta description and relevant meta keywords for the homepage
3Restructure the page to implement clear semantic content structure
4Optimize on-page keyword targeting to improve organic search ranking performance
12

Server & security

Response time
1296 ms
IP address
106.63.103.5CN
CDN
none detected
SSL expires
Feb 20, 2027
Security headers
CSPnot set
HSTSnot set
X-Framesameorigin
X-Content-Typenot set
DNS records
A
106.63.103.536.99.171.154
MX
5 mx4.qihoo.net5 mx5.qihoo.net10 mx6.qihoo.net
NS
dns3.360safe.comdns7.360safe.comdns2.360safe.com
TXT
b6f9980bc2b5d908c722c71c6b7ea2e843ff788a1e0054233ea03b7dfa3949cgoogle-site-verification=1K11PwxsN2BlPk4W-ZmUvxh1ZxfMfEOt7ZXG0A-RwG4e62bae9ccfc205f702f7636ddcbec648948c2b80d1cf2c7f22f2156facdb89b
Tech data updated 6d ago
3

Domain background

Domain age
23 years
Registrar
厦门易名科技股份有限公司
Created
2003-03-17 12:20:05
Expires
Last updated
Mon, 04 Sep 2023 03:17:01 GMT
Site stage
mature
Analyzed May 20, 2024 · Report ID: b5009f58