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amazon.fr

ecommerceLow RiskRecommendedfr · France
88
AI Score
amazon.fr is the French localized version of Amazon, the world's largest online retailer. It serves French consumers with a vast catalog of products including electronics, apparel, groceries, home goods, books, and digital services. The domain ranks in the top 1000 globally, indicating extremely high traffic and strong brand recognition, with 17 years of domain history establishing it as a major player in French e-commerce.
ecommerceonline retailshoppingfrench marketamazon
Overall score
88
Confidence 95%
SEO score
78
good
AI content prob.
20%
Higher = more AI
Domain age
17 years
mature · Est. 2008
8

Risk & compliance

Verdict: Recommended
amazon.fr is a legitimate, well-trusted leading French e-commerce site operated by global retail giant Amazon, with extremely high traffic, longstanding operation, and no detected security risks, making it fully recommended for users.
Risk level
low
There are no detected spam or malware signals on this domain, it is operated by a well-known legitimate global corporation, has a long established history, and adheres to standard retail security and compliance regulations.
Trust level
high
amazon.fr is owned and operated by Amazon, a global regulated retail leader with 17 years of operation on this domain, holds a top 1000 global traffic rank, and enables HTTPS to secure user data, building widespread user trust.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4

Content & positioning

AI content prob.
20%
The only content detected was a short robot verification interstitial page. Most main site content for amazon.fr is created by human vendors and users, with natural variation and specific product details, leading to low probability of bulk AI-generated content.
Content quality
high
Main topics
online retaile-commerceconsumer shoppingproduct sales
Positioning
Leading French online retail platform offering a wide assortment of consumer goods at competitive prices, with fast shipping and premium subscription benefits for French customers.
Update frequency
high
5

Tech & experience

Tech stack
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
chaotic
6

SEO & traffic

SEO score
78
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
vente en lignee-commerce Francelivraison rapideproduits diversamazon prime
Missing opportunities
contenu localisé français supplémentairemeilleure visibilité pour petits vendeurs tiersréduction des blocages pour moteurs de recherche
Quick wins Fast results
ajouter des balises méta sur la page de vérification robotaméliorer la structure sémantique des pages interstitiellesréduire la friction pour utilisateurs légitimes
The analysis accessed a robot verification interstitial page that lacks basic SEO elements. Ensure search crawlers can access main site content without blocks, and add required meta and structural data to interstitial pages to avoid negative SEO impacts.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
ecommerce
Model
B2C e-commerce retail, offering direct product sales, third-party seller marketplace, and paid Prime subscription services to French consumers.
Monetization
product salesthird-party seller feesPrime subscriptionretail advertising
Profit potential
high
9

Strengths & weaknesses

Advantages
+Extremely high global traffic ranking, placing it in the top 1% of websites worldwide
+17 years of established domain history and strong global brand trust
+Secure HTTPS enabled and mobile-friendly infrastructure
+Low ad intrusiveness for end users
+Large established customer base in France
Disadvantages
The crawled robot verification page lacks semantic structure and basic SEO meta elements
Strict bot blocking can prevent search crawlers from properly indexing main content
Robot verification interstitials create unnecessary friction for some legitimate users
No detected heading or meta data on the accessed interstitial page
11

Overall assessment

Overall score
88/ 100
This domain ranks #646 globally, placing it in the top 1% of websites worldwide, has 17 years of mature operation, strong brand trust, secure HTTPS, and is a high-performing leading e-commerce platform. Minor issues are limited only to the crawled robot verification interstitial page, so overall score remains high.
Growth potential
high
Recommendations
1Allow trusted search engine crawlers access to main content without robot verification blocks
2Add meta title, meta description, and semantic heading structure to the robot verification interstitial page
3Optimize the robot check flow to reduce friction for legitimate human users
4Maintain current secure HTTPS and mobile-friendly infrastructure
12

Server & security

Response time
545 ms
IP address
3.254.236.66Dublin, IE
CDN
AWS CloudFront
SSL expires
Oct 2, 2026
Security headers
CSPnot set
HSTSnot set
X-Framenot set
X-Content-Typenot set
DNS records
A
3.254.236.663.253.169.233.254.237.67
MX
10 amazon-smtp.amazon.com
NS
ns1.amzndns.comns2.amzndns.netns1.amzndns.org
TXT
adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd7f389428e2ae476c9ba8814atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUWrqqqgdaQVbDvoGpRaIwj/tgPHliveramp-site-verification=jZJKgMEQ_1mdjMhKj02iqNACZ-NJHRWhCEQdQ_OuCMo
Tech data updated 6d ago
3

Domain background

Domain age
17 years
Registrar
HOGAN LOVELLS (PARIS) LLP
Created
2008-04-16T09:12:10Z
Expires
2026-07-21T14:25:23Z
Last updated
unknown
Site stage
mature
Analyzed May 20, 2024 · Report ID: 1c66987f