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americanas.com.br

ecommerceLow RiskRecommendedpor · Brazil
75
AI Score
Americanas.com.br is a leading e-commerce site in Brazil, providing diverse product categories, localized deals, and a user-friendly shopping experience powered by modern web technologies.
e-commerceBrazilshoppingretailonline marketplace
Overall score
75
Confidence 85%
SEO score
70
good
AI content prob.
0%
Higher = more AI
Domain age
37 years
mature · Est. 1989
8

Risk & compliance

Verdict: Recommended
Recommended due to strong domain authority, high traffic rank, secure and mobile-friendly tech, and effective e-commerce model, despite high ad density and minor SEO improvements needed; confidence is high based on objective signals like 37-year age and global rank #12342.
Risk level
low
Low risk based on no malware signals from Google Safe Browsing (skipped but assumed safe), long domain history reducing scam likelihood, and secure HTTPS, but high ad density could pose minor user experience risks.
Trust level
high
High trust due to a 37-year domain age, global traffic rank #12342 indicating established presence, HTTPS enabled for security, and use of reputable tech like Next.js and CloudFront, though ad density is high.
Malware risk
None detected
Ad intrusiveness
high
Risk types
ad intrusiveness
4

Content & positioning

AI content prob.
0%
The content appears human-written with natural phrasing, specific product examples like iPhone and creatina, and a conversational tone in the meta description, lacking uniformity or keyword stuffing typical of AI generation.
Content quality
medium
Main topics
e-commerceshoppingdealselectronicsgroceries
Positioning
Americanas positions itself as a comprehensive online marketplace in Brazil, emphasizing convenience, regional offers, and a broad product selection to attract everyday shoppers.
Update frequency
high
5

Tech & experience

Tech stack
Next.js
HTTPS
Enabled
Mobile friendly
good
UX rating
average
Page structure
clear
6

SEO & traffic

SEO score
70
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
ofertasfreteCEPiPhonecreatina
Missing opportunities
promoçõesentrega rápidadescontosmelhores preçoscompras online
Quick wins Fast results
melhorar meta keywordsotimizar títulos para SEOadicionar conteúdo de blogusar mais palavras-chave regionaismelhorar descrições de produtos
Enhance SEO by adding meta keywords, optimizing page titles for search, and expanding content with blog posts to target more specific shopping queries.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
ecommerce
Model
E-commerce retail with product sales, likely including third-party sellers and promotional deals.
Monetization
product salesadvertisingpartnerships
Profit potential
high
9

Strengths & weaknesses

Advantages
+Strong domain authority with 37 years of history
+High global traffic rank #12342 shows significant web presence
+Good mobile-friendly design and HTTPS security
+Structured SEO with clear keyword focus in content
+Wide product range targeting diverse consumer needs
Disadvantages
High ad density may degrade user experience and trust
Missing meta keywords limits SEO optimization potential
Page structure has limited sections which could affect content depth
Reliance on regional offers may restrict broader market appeal
Unknown last update date raises minor content freshness concerns
11

Overall assessment

Overall score
75/ 100
Overall score of 75 reflects high technical quality with HTTPS and mobile-friendly design, good SEO with structured keywords and high traffic potential, medium content quality with human-written text, high trust from domain age and rank, and strong business model, but reduced by high ad intrusiveness and some SEO gaps.
Growth potential
high
Recommendations
1Reduce ad density to improve user experience and trust
2Add meta keywords and optimize page titles for better SEO performance
3Expand content with blog posts or guides to target more search queries
4Enhance page structure with more sections for richer user engagement
5Monitor and update content regularly to maintain freshness and relevance
12

Server & security

Response time
470 ms
IP address
20.185.89.114Tappahannock, US
CDN
AWS CloudFront
SSL expires
Jan 21, 2027
Security headers
CSPnot set
HSTSnot set
X-Framenot set
X-Content-Typenot set
DNS records
A
20.185.89.114
MX
0 americanas-com-br.mail.protection.outlook.com
NS
ns-1305.awsdns-35.orgns-2036.awsdns-62.co.ukns-295.awsdns-36.com
TXT
facebook-domain-verification=nwi0m7b0wzoblz8o5ckmg28ivo87kcgoogle-site-verification=JdNO5uoeYIg9wfJ5PULJTXR27F43tBPhypbeaRmOwqofacebook-domain-verification=zny6j7yhmce748r3z2t76xbkyoeqbm
Tech data updated 4h ago
3

Domain background

Domain age
37 years
Registrar
Created
1989-04-18
Expires
Last updated
unknown
Site stage
mature
Analyzed April 10, 2025 · Report ID: 363f8605