amobee.com

enterpriseLow RiskNeutraleng · global

AI Score

This domain, amobee.com, functions as a redirect page announcing that Amobee is now Nexxen, with a call to visit nexxen.com for more information. It includes contact details and uses WordPress with Cloudflare, but lacks substantial content or functionality, suggesting it's in a transitional phase post-rebranding.

corporatetransitionalminimal-contentsecuremobile-optimized

Overall score

Confidence 75%

SEO score

average

AI content prob.

Higher = more AI

Domain age

20 years

mature · Est. 2006

Risk & compliance

Verdict: Neutral

The verdict is neutral because the site serves a functional purpose as a transitional page with secure and mobile-friendly features, but its minimal content and low SEO potential limit its value. It is not recommended for investment due to poor growth prospects, but not to be avoided as it poses low risk and maintains basic corporate communication.

Risk level

low

Risk is low as there are no detected malware signals, the site uses secure HTTPS, has a long domain history, and shows no spam indicators, though the transitional nature could pose minor confusion risks for users.

Trust level

medium

Trust is moderate due to the domain's 20-year age, HTTPS enabled, and use of reputable services like Cloudflare and WordPress, but limited by minimal content and a redirect focus that may reduce user engagement and transparency.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

transitional confusioncontent scarcity

Content & positioning

AI content prob.

The content appears human-written due to its specific corporate messaging, direct announcements like 'Amobee is now Nexxen!', and lack of uniform sentence structures or keyword stuffing typical of AI generation. The minimal text focuses on clear, factual updates without repetitive phrasing or unnatural examples.

Content quality

low

Main topics

rebrandingcorporate transitioncontact information

Positioning

The site positions itself as an informational hub for a corporate rebranding from Amobee to Nexxen, aiming to guide users to the new domain while maintaining basic contact accessibility.

Update frequency

low

Tech & experience

Tech stack

CloudflareWordPressWPML

HTTPS

Enabled

Mobile friendly

good

UX rating

average

Page structure

clear

SEO & traffic

SEO score

Traffic potential

low

Keyword strategy

none

Keyword optimization

Current focus

AmobeeNexxencontact

Missing opportunities

advertising technologydata platformunified advertisingvideo advertisingprogrammatic advertising

Quick wins Fast results

optimiser la meta descriptionajouter des mots-clés pertinentsaméliorer le contenu H2intégrer des liens internesutiliser des balises alt pour les images

Improve SEO by expanding meta descriptions, adding relevant keywords, and enhancing content structure to capture more search traffic related to advertising technology.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Long domain age of 20 years enhances credibility

+HTTPS enabled ensures secure connections

+Mobile-friendly design improves accessibility

+Clear site structure with organized sections

+Uses reputable tech stack including Cloudflare and WordPress

Disadvantages

−Minimal content reduces user engagement and SEO value

−Lacks keyword strategy and meta optimization

−Transitional focus may confuse users seeking detailed information

−Low traffic potential due to limited content and redirect nature

−Ad density at medium level could impact user experience

Overall assessment

Overall score

48/ 100

The overall score of 48 reflects a below-average site due to strengths in technical aspects like HTTPS and mobile friendliness, but significant weaknesses in content quality, SEO, and traffic potential. Technical score is moderate at 60, content score is low at 20, SEO score is average at 40, trust/risk score is medium at 50, and business score is medium at 50, averaging to 48 with calibration for global rank #128860 indicating limited web presence.

Growth potential

low

Recommendations

1Expand content to include detailed information about Nexxen services and rebranding

2Optimize SEO elements such as meta descriptions and keyword targeting

3Enhance user engagement by adding more sections beyond contact information

4Monitor and reduce ad density if it affects user experience

5Consider integrating analytics to track redirect effectiveness and user behavior

Server & security

Response time

690 ms

IP address

141.193.213.10US

CDN

Cloudflare

SSL expires

Jun 9, 2026

Security headers

CSPnot set

HSTSmax-age=2592000; includeSubDom…

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

141.193.213.10141.193.213.11

10 usb-smtp-inbound-1.mimecast.com20 amobee-com.mail.protection.outlook.com10 usb-smtp-inbound-2.mimecast.com

dns4.p05.nsone.netdns3.p05.nsone.netdns1.p05.nsone.net

TXT

facebook-domain-verification=39re1pz5j9297l916ayo1xcl8yam7hstatus-page-domain-verification=91nvl8jf8y1tv=spf1 +mx ip4:64.14.182.0/24 ip4:62.90.196.0/25 ip4:67.23.20.55 ip4:69.174.244.87 ip4:157.55.61.13 ip4:40.107.0.0/16 ip4:46.228.160.0/20 ip4:50.116.192.0/18 ip6:2620:112:f006:100:250:56ff:feb3:b212 include:spf.protection.outlook.com include:stspg-customer.com include:amazonses.com include:3911929.spf02.hubspotemail.net include:usb._netblocks.mimecast.com -all

Tech data updated 2h ago