applovin.com

enterpriseLow RiskRecommendedeng · global

AI Score

AppLovin provides a comprehensive suite of marketing technologies designed for businesses to optimize advertising efforts, enhance customer acquisition, and track performance metrics effectively.

marketing_technologyadvertising_platformenterprise_solutionhigh_traffictrusted_brand

Overall score

Confidence 90%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

14 years

mature · Est. 2011

Risk & compliance

Verdict: Recommended

AppLovin is a highly reputable and effective marketing technology platform with strong traffic, trust, and business potential, making it a recommended investment or partnership opportunity despite minor areas for SEO enhancement.

Risk level

low

No malware signals detected, WHOIS information is consistent with a legitimate business, and the site employs modern tech like Next.js with a clear structure, reducing security and operational risks.

Trust level

high

The domain has a 14-year age, uses HTTPS, is registered with a reputable registrar like CSC Corporate Domains, Inc., and has a global traffic rank of #154, indicating established credibility and widespread use in the advertising industry.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

Content & positioning

AI content prob.

10%

The content shows natural phrasing with specific industry terms like 'advertise profitably' and 'marketing technologies,' lacks uniform sentence structures, and includes practical examples such as tracking ad performance, indicating human-crafted messaging tailored for business audiences.

Content quality

high

Main topics

advertisingmarketing technologiescustomer acquisitionrevenue growthad performance tracking

Positioning

AppLovin positions itself as a premier marketing technology platform enabling businesses to advertise profitably with tools for customer attraction, revenue increase, and performance monitoring.

Update frequency

medium

Tech & experience

Tech stack

Next.js

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

businessesadvertisingenableadvertiseprofitably

Missing opportunities

mobile advertisingprogrammatic adsROI trackingcustomer retentionad fraud prevention

Quick wins Fast results

optimize meta descriptionadd more H2 tagsinclude long-tail keywordsimprove internal linkingenhance page speed

Focus on expanding keyword coverage to include emerging ad tech terms and improve on-page SEO elements for better search visibility.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+High global traffic rank indicates strong market presence

+Clear and professional content targeting business users

+Modern tech stack with Next.js for good performance

+Established domain age enhances trust and authority

+Structured keyword strategy supports SEO effectiveness

Disadvantages

−Limited H2 tags may affect content hierarchy and SEO

−Ad density at medium level could impact user experience

−Missing opportunities in keyword coverage for niche ad tech terms

−Unknown last updated date raises minor content freshness concerns

−Lack of detailed meta keywords reduces some SEO optimization

Overall assessment

Overall score

88/ 100

The site scores high due to its world-class global traffic rank (#154), strong technical foundation with HTTPS and mobile-friendly design, high-quality content focused on advertising technologies, and mature business model with high profit potential, though minor SEO improvements are needed.

Growth potential

high

Recommendations

1Expand H2 tags to improve content structure and SEO

2Update meta description for better keyword inclusion

3Incorporate missing ad tech keywords like 'programmatic ads'

4Monitor and update content regularly to maintain freshness

5Optimize ad placement to reduce intrusiveness while maintaining revenue

Server & security

Response time

385 ms

IP address

34.54.99.24US

CDN

none detected

SSL expires

Jul 3, 2026

Security headers

CSPframe-ancestors 'self' https:/…

HSTSnot set

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

34.54.99.24

30 aspmx3.googlemail.com30 aspmx2.googlemail.com10 alt1.aspmx.l.google.com

ns-cloud-c1.googledomains.comns-cloud-c2.googledomains.comns-cloud-c3.googledomains.com

TXT

ZOOM_verify_f8igMAJaQrqNxZX8KvDFZgatlassian-domain-verification=XHuMH/wAiHVCfOqz1yhkiljubH/iSoPepcss0qasOgN9sCVuuX4sYiSUHXmRoHC4coda-verification=16e3a1ab-f0e1-414b-b8fb-315a80af7326

Tech data updated 8d ago