bilibili.com

contentLow RiskRecommendeden · China

AI Score

Bilibili is a top-ranked global video platform originally built around anime, gaming, and ACG content, now expanded to cover vlogs, entertainment, technology, and many other content verticals. It has a 21-year domain history, ranks #320 globally, and boasts a massive active community of content creators and young users.

video streaminguser generated contentACGanimegamingentertainmentdanmaku

Overall score

Confidence 95%

SEO score

good

AI content prob.

15%

Higher = more AI

Domain age

21 years

mature · Est. 2004

Risk & compliance

Verdict: Recommended

Bilibili is a reputable, well-established world-class video content platform with extremely high traffic, strong user trust, low risk, and high quality content, making it a recommended platform for users.

Risk level

low

As a major regulated online platform, Bilibili maintains strict content moderation, complies with local industry regulations, and has low ad density, resulting in very low overall risk for users.

Trust level

high

Bilibili is a publicly traded, well-established company with 21 years of operating history, strong brand recognition, and hundreds of millions of loyal users, with no widespread reports of untrustworthy activity.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

15%

Nearly all content on Bilibili is original user-generated content created by human creators, with natural language variation, personal creative expression, and unique perspectives, leading to very low probability of mass AI-generated content.

Content quality

high

Main topics

AnimeACGGamingUser-Generated VideoLive Streaming

Positioning

Leading youth-focused video sharing platform centered on ACG content, with unique interactive bullet comment (danmaku) features and a large creator community.

Update frequency

high

Tech & experience

Tech stack

Vue.js

HTTPS

Enabled

Mobile friendly

poor

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

哔哩哔哩弹幕视频动漫新番ACG游戏视频

Missing opportunities

国际多语言优化短视频关键词布局移动端SEO优化跨领域内容关键词拓展

Quick wins Fast results

添加H1/H2标题标签配置移动端viewport优化核心页面标题标签

Bilibili already has strong keyword targeting for its core ACG and video niche, but needs to fix basic on-page SEO issues and expand international optimization to capture more global traffic.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Extremely high global traffic and world-class brand recognition

+21 years of established domain history and strong user trust

+Large active creator community and diverse content library

+Unique interactive danmaku feature driving high user engagement

+Low ad intrusiveness for better user experience

Disadvantages

−Missing H1 and H2 heading tags on the crawled page hurting on-page SEO

−No mobile viewport meta tag detected, reducing mobile SEO performance

−Limited multi-language optimization for international audience growth

Overall assessment

Overall score

87/ 100

Bilibili ranks #320 globally indicating it is a world-class high-traffic website with massive audience reach, strong brand trust, and high quality content. The score is slightly reduced due to detected on-page SEO issues including missing headings and missing mobile viewport.

Growth potential

high

Recommendations

1Add descriptive H1 and H2 heading tags to key pages to improve on-page SEO

2Implement mobile viewport meta tag to improve mobile usability and search rankings

3Expand multi-language content and keyword targeting to capture more international traffic

4Optimize on-page site structure for better search engine crawling

Server & security

Response time

1284 ms

IP address

47.103.24.173Shanghai, CN

CDN

none detected

SSL expires

Dec 13, 2026

Security headers

CSPnot set

HSTSnot set

X-Framenot set

X-Content-Typenot set

DNS records

47.103.24.1738.134.50.24139.159.241.37

15 bilibili-com.mail.protection.partner.outlook.cn10 mgw.bilibili.co

ns3.dnsv5.comns4.dnsv5.com

TXT

v=spf1 a:mgw.bilibili.co include:spf.protection.partner.outlook.cn -allMS=B2EC5BBDB22D5D9AC11125D7FE2513F1DD3A1A10apple-domain-verification=JTrkMNP33h0KMlcP

Tech data updated 7d ago