Microsoft Clarity

clarity.ms is the dedicated domain for Microsoft Clarity, Microsoft's free user behavior analytics tool designed to help website owners and product teams understand how visitors interact with their digital properties. Launched as a cost-competitive alternative to premium session recording and analytics tools, Clarity offers core features like session playback, click and scroll heatmaps, and automated detection of usability issues including rage clicks, dead clicks, and slow page loads, all free for most use cases. The domain has been registered for 29 years, originally serving a different purpose before being repurposed for Microsoft's analytics offering, and currently ranks as the 330th most visited domain globally, placing it in the top 0.01% of all websites worldwide. clarity.ms leverages Microsoft Azure infrastructure for hosting and DNS management, as confirmed by its Azure DNS nameservers and Microsoft-owned IP addresses hosted in the United States. The tool integrates seamlessly with other Microsoft products like Bing Webmaster Tools and Microsoft Advertising, making it a popular choice for existing Microsoft ecosystem users who want to add user behavior insights to their web analytics stack without additional cost. Unlike many competing analytics tools, Clarity does not limit the number of sites or monthly sessions tracked on its free plan, which has contributed to its rapid growth in popularity across developers, small business owners, and large enterprise teams. Its top 350 global ranking reflects the massive volume of traffic it processes and the broad adoption of the tool across the global web.