comscore.com

enterpriseLow RiskRecommendedeng · global

AI Score

Comscore.com serves as the official website for Comscore, Inc., offering insights into cross-platform audience measurement, advertising analytics, and digital market intelligence. It features sections on programmatic targeting, social audience views, and industry insights, with a professional design and clear navigation.

enterpriseanalyticsmediaB2Btrusted

Overall score

Confidence 85%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

26 years

mature · Est. 1999

Risk & compliance

Verdict: Recommended

Comscore.com is a mature, trusted enterprise site with high-quality content, good technical foundations, and a solid business model, making it a recommended investment despite minor areas for improvement in SEO and updates.

Risk level

low

No malware signals detected, domain registration is secure with long expiration, and the site operates in a regulated B2B sector with low ad intrusiveness, reducing risks associated with spam or security threats.

Trust level

high

The domain has a 26-year age, uses HTTPS, is registered with MarkMonitor Inc., a reputable registrar, and shows a professional design with clear business positioning, supported by a global traffic rank of #14673 indicating established trust and authority in the industry.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

Content & positioning

AI content prob.

10%

The content shows professional and industry-specific language with varied sentence structures, detailed examples like 'Programmatic Targeting, Simplified' and 'A True View of Cross-Platform Social Audiences', and natural phrasing without keyword stuffing, indicating human-written material tailored for business audiences.

Content quality

high

Main topics

media measurementcross-platform analyticsadvertising targetingaudience insightsdigital market intelligence

Positioning

Comscore positions itself as a trusted currency for media planning and evaluation, emphasizing cross-platform measurement and data-driven decision-making in the advertising and media industries.

Update frequency

medium

Tech & experience

Tech stack

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

medium

Keyword strategy

structured

Keyword optimization

Current focus

media measurementcross platformaudience measurementadvertising analyticsdigital market intelligence

Missing opportunities

video advertising metricsOTT audience dataprogrammatic advertising trendssocial media analytics toolsdata privacy compliance

Quick wins Fast results

optimize meta description lengthadd schema markup for productsimprove internal linking between sectionsenhance alt text for imagesupdate blog with recent case studies

Focus on expanding keyword targeting to emerging media trends and improving on-page SEO elements like schema and internal links to boost search visibility and user engagement.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Strong domain authority with 26 years of history

+Clear and professional content targeting business audiences

+Good SEO structure with HTTPS and mobile-friendly design

+Established trust in media measurement industry

+Global traffic rank indicates notable web presence

Disadvantages

−Limited tech stack information provided

−Update frequency is medium, potentially missing real-time insights

−Ad density is medium, which may affect user experience

−Missing opportunities in emerging keyword trends

−Unknown last updated date could impact content freshness

Overall assessment

Overall score

78/ 100

The site scores high in technical aspects (HTTPS, mobile-friendly, clear structure) and content quality (professional, human-written), with good SEO and high trust due to domain age and global rank. Business model is strong with high profit potential, but medium traffic potential and some missing SEO opportunities slightly lower the score, placing it in the high-quality range.

Growth potential

medium

Recommendations

1Expand keyword strategy to include emerging media trends like OTT and video metrics

2Enhance on-page SEO with schema markup and better internal linking

3Increase content update frequency to maintain relevance

4Reduce ad density to improve user experience

5Monitor and update tech stack for performance optimization

Server & security

Response time

197 ms

IP address

3.163.175.31US

CDN

AWS CloudFront

SSL expires

Nov 12, 2026

Security headers

CSPframe-ancestors 'self' https:/…

HSTSmax-age=63072000; includeSubdo…

X-FrameALLOW-FROM https://comscore.sh…

X-Content-Typenosniff

DNS records

3.163.175.313.163.175.253.163.175.77

10 mxa-00648602.gslb.pphosted.com20 mxb-00648602.gslb.pphosted.com

ns-1643.awsdns-13.co.ukns-1432.awsdns-51.orgns-230.awsdns-28.com

TXT

google-site-verification=5JT-rfiLFkasOA17ypIRGcBCN1aiLWux3nqqDzxGbKEopenai-domain-verification=dv-LuZabvqxhbRDgig28mNah78iv=spf1 ip4:216.109.78.236/32 ip4:216.109.78.239/32 ip4:52.12.147.15/32 ip4:66.119.41.0/25 ip4:64.209.233.0/29 ip4:64.210.228.48/29 ip4:66.171.245.0/24 ip4:66.171.244.224/27 ip4:209.222.82.0/24 include:_netblocks.eloqua.com include:spf.protection.outlook.com include:amazonses.com include:spfrerouting.xink.io include:_spf.salesforce.com include:spf-00648602.pphosted.com ~all

Tech data updated 3h ago