Crosswise (Oracle)

Crosswise.com is a domain registered on August 11, 1998, and currently owned by Oracle Corporation. It originally belonged to Crosswise, an Israeli startup specializing in cross-device identity resolution and marketing technology. Oracle acquired Crosswise in 2018 to enhance its Data Cloud and Oracle CX (Customer Experience) platforms, particularly for cross-device audience targeting and measurement. The domain now serves as a redirect to oracle.com, meaning it has no independent website or content. DNS records point to Akamai CDN infrastructure (IP 104.92.251.188) with multiple authoritative nameservers on Akamai's network. Mail exchange records route through Proofpoint (pphosted.com), indicating enterprise-grade email security. The domain uses MarkMonitor Inc. as its registrar, a common choice for large corporations to manage brand portfolios. Crosswise's technology was known for its probabilistic and deterministic matching of user identities across devices, which Oracle integrated into its advertising and analytics solutions. The domain's age (27 years) and registrar choice reflect its transition from a startup to a corporate redirect. There are no active subdomains or other services hosted under crosswise.com. The domain's main role is now as a URL redirect for Oracle's marketing and possibly for legacy campaign links. As a result, it does not generate independent traffic or content. This type of domain is typical for acquired companies whose brand is maintained as a redirect for historical purposes and SEO preservation. The domain's notability is tied to the acquisition and the underlying technology, but its independent significance is low.