dat.com

toolLow RiskRecommendedeng · global

AI Score

DAT.com provides a comprehensive freight matching and analytics service with tools like DAT Outgo for factoring, leveraging a trusted network since 1978 to help businesses optimize operations and grow.

freight-matchinglogistics-toolsaas-platformdata-analyticstrusted-brand

Overall score

Confidence 85%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

31 years

mature · Est. 1994

Risk & compliance

Verdict: Recommended

DAT.com is a mature, trustworthy platform with solid technical foundations and a clear business model, making it a reliable choice for logistics professionals despite minor SEO and structural improvements needed.

Risk level

low

Low ad density, established domain age, and secure HTTPS implementation reduce risks; no malware signals or suspicious activities were detected in the analysis.

Trust level

high

The domain has been active for 31 years with a reputable registrar, uses HTTPS for security, and shows no signs of malware or spam based on the provided data, indicating strong historical reliability.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

10%

The content shows industry-specific terminology and clear value propositions, such as 'Free factoring for 3 months* when you sign up for DAT Outgo', with natural phrasing and no signs of keyword stuffing or uniform sentence patterns typical of AI generation.

Content quality

medium

Main topics

freight matchingfactoringloads and trucksindustry insightsdata analytics

Positioning

DAT.com positions itself as a trusted, long-standing provider of freight matching and analytics solutions, targeting logistics professionals with tools like DAT Outgo for factoring and access to a reliable network.

Update frequency

medium

Tech & experience

Tech stack

NginxWordPressGoogle AnalyticsElementor

HTTPS

Enabled

Mobile friendly

good

UX rating

average

Page structure

average

SEO & traffic

SEO score

Traffic potential

medium

Keyword strategy

structured

Keyword optimization

Current focus

freightloadsfactoringdatoutgo

Missing opportunities

freight brokertrucking softwarelogistics datashipping ratescarrier management

Quick wins Fast results

optimize meta description lengthadd alt text to imagesimprove internal linkinguse schema markupenhance page speed

Improve SEO by expanding keyword targeting to include long-tail terms like 'freight broker tools' and optimizing technical elements such as meta descriptions and image alt attributes.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Long domain age enhances trust and authority

+Structured keyword strategy supports SEO visibility

+Mobile-friendly design improves user accessibility

+Low ad intrusiveness provides a clean user experience

+HTTPS enabled ensures secure data transmission

Disadvantages

−Page structure with 35 sections may lead to chaotic navigation

−Limited meta description optimization reduces click-through rates

−Potential for thin content in some areas affects depth

−Reliance on WordPress could impact performance scalability

−Missing opportunities in keyword targeting limits traffic growth

Overall assessment

Overall score

72/ 100

The site scores well in technical aspects like HTTPS and mobile friendliness, and has strong trust due to its 31-year domain age, but content quality is average with some structural issues, and SEO could be improved with better keyword targeting and meta optimization.

Growth potential

medium

Recommendations

1Simplify page structure by reducing sections for better navigation

2Expand keyword strategy to include long-tail terms like 'freight broker software'

3Enhance meta descriptions for higher click-through rates

4Implement schema markup to improve search visibility

5Regularly update content to maintain relevance and engagement

Server & security

Response time

280 ms

IP address

23.185.0.3US

CDN

none detected

SSL expires

May 20, 2026

Security headers

CSPnot set

HSTSmax-age=300

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

23.185.0.3

20 alt1.aspmx.l.google.com5 mxa-0039f802.gslb.pphosted.com5 mxb-0039f802.gslb.pphosted.com

ns-1291.awsdns-33.orgns-59.awsdns-07.comns-761.awsdns-31.net

TXT

atlassian-domain-verification=UH01CA1M82MkBq9Nak4PMSUGmnLSzHjsO3By7OqBO2DGkO0IrIXMC7hks7OBPu9Mdocusign=ba93d40d-7e82-4fb6-9362-70b8b7741e98miro-verification=794d02c641487d789ceb60efc7004b1b2245cd3e

Tech data updated 4h ago