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78

Depop

Depop is a global fashion marketplace focused on secondhand and vintage clothing, popular among Gen Z and millennial users.

High ProfileFashion Retail, Resale EconomyE-commerce MarketplaceETSYEst. 2011

Overview

Depop is a peer-to-peer social e-commerce platform specializing in secondhand fashion, vintage clothing, and unique apparel items. Founded in 2011 by Simon Beckerman, the platform combines elements of social media with online shopping, allowing users to follow sellers, like items, and create personalized feeds. Acquired by Etsy in 2021 for $1.625 billion, Depop has grown into one of the world's largest fashion resale marketplaces with millions of active users across 150 countries. The platform is particularly popular among Gen Z and millennial demographics who value sustainable fashion, individuality, and community-driven commerce. Depop's business model revolves around taking a 10% commission on sales, plus payment processing fees, while providing tools for sellers to manage their shops, communicate with buyers, and build followings. The marketplace emphasizes unique, curated fashion finds rather than mass-produced items, distinguishing it from traditional e-commerce platforms. With headquarters in London and offices in New York, Los Angeles, and Manchester, Depop has become a significant player in the circular economy movement while maintaining its distinctive social shopping experience.

Company Profile

Depop is a social shopping marketplace for secondhand fashion, operating as a subsidiary of Etsy since 2021, with focus on sustainable fashion and community-driven commerce.

Peer-to-peer marketplace platformMobile shopping appSeller tools and analyticsPayment processing systemCommunity features
Market PositionLeading fashion resale platform among Gen Z users, competing with Poshmark, ThredUp, and Vinted in the secondhand fashion market
RevenueEstimated $70-100 million annually (pre-acquisition), now part of Etsy's $2.3 billion annual revenue
Employees300-500 employees globally

Typical Use Cases

  • ▸Buying unique secondhand fashion items
  • ▸Selling pre-owned clothing and accessories
  • ▸Discovering vintage and sustainable fashion
  • ▸Building a personal fashion brand as a seller
  • ▸Social shopping and community engagement

Infrastructure

RolePrimary e-commerce platform and corporate website
IP OwnerCloudflare
Global ScaleGlobal platform with users in 150+ countries, supported by Cloudflare CDN and AWS infrastructure
DNS Records
A Records
172.66.0.219
162.159.140.221
NS Records
ns-367.awsdns-45.com
ns-1995.awsdns-57.co.uk
ns-522.awsdns-01.net
MX Records
50 alt4.aspmx.l.google.com
10 aspmx.l.google.com
30 alt2.aspmx.l.google.com

Related Domains

Official Website
etsy.com
Same Owner
etsy.comreverb.com
Similar Services
poshmark.comthredup.comvinted.comgrailed.comebay.com

Depop operates as a subsidiary of Etsy, which also owns Reverb, creating a portfolio of specialized marketplaces

Identity

OwnerEtsy, Inc.
Typesubsidiary
Founded2011
HQLondon, United Kingdom
TickerETSY

Notability

78
High Profile

Depop ranks #7918 globally according to traffic data, placing it in the top 0.01% of websites worldwide. The platform has been featured in major media outlets including The New York Times, BBC, and Forbes, and was acquired by Etsy for $1.625 billion in 2021. With millions of active users across 150 countries and strong brand recognition among Gen Z consumers, Depop has established itself as a leading player in the fashion resale market. The company's significant funding rounds, high-profile partnerships, and cultural impact in sustainable fashion contribute to its substantial notability score.

Known since2011
Global rank#7918

Risk & Trust

Risk: lowTrust: high

Depop operates as a legitimate e-commerce platform owned by publicly-traded company Etsy (NASDAQ: ETSY), with clear business registration and corporate structure. The domain has been registered for 20 years with consistent ownership history, uses enterprise-grade infrastructure including Cloudflare and AWS, and maintains proper SSL/TLS encryption for transactions. As a subsidiary of a publicly-traded company, Depop is subject to regulatory compliance and financial transparency requirements. The platform has established trust through buyer/seller protection programs, verified payment processing, and clear terms of service, with no history of significant security breaches or fraudulent activity patterns.

WHOIS

RegisteredFeb 8, 2006
Age20 years
RegistrarAmazon Registrar, Inc.
ExpiresFeb 8, 2027

AI Confidence

85%
ai_knowledgewhoisdns

Analysis based on available DNS/WHOIS data and general knowledge about Depop as a well-known e-commerce platform. Some details may reflect historical information or estimates rather than current real-time data.

This report is generated from AI inference and WHOIS/DNS data. Page content was not directly accessed. Information may be incomplete or outdated.