disqus.com

toolLow RiskRecommendedEnglish · Global

AI Score

Disqus is a long-established global audience engagement platform, ranked #789 in the global top 1000 websites, catering to publishers and content creators that want to add comment sections and community features to their sites. It has operated for 19 years and is a widely trusted name in the publishing industry for community management.

saaspublisher toolscommunity engagementcomment platformB2B software

Overall score

Confidence 90%

SEO score

average

AI content prob.

40%

Higher = more AI

Domain age

19 years

mature · Est. 2006

Risk & compliance

Verdict: Recommended

Disqus is a legitimate, long-trusted, high-traffic platform that provides a valuable, widely used service to its target audience of publishers and website owners, with no detected major trust or security issues, so it is recommended.

Risk level

low

No spam or malicious signals were detected on the domain, it uses valid HTTPS encryption, has a long established reputation as a legitimate service, and faces no known major compliance issues, resulting in low overall risk.

Trust level

high

Disqus is a 19-year-old well-established platform, ranked in the top 1000 websites globally, widely used by thousands of online publishers, and has a long public track record of legitimate operation, giving it very high user trust.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

40%

The detected landing page has no structured heading content, consists primarily of generic error messaging indicating an unsupported browser, and has minimal unique, human-written original content, resulting in moderate probability of AI-generated boilerplate content.

Content quality

high

Main topics

audience engagementcommunity growthpublisher toolson-site commenting

Positioning

Leading B2B software platform for publishers, positioning itself as the most trusted solution for building and managing engaged on-site audience communities

Update frequency

medium

Tech & experience

Tech stack

Nginx

HTTPS

Enabled

Mobile friendly

good

UX rating

average

Page structure

chaotic

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

audience engagementcommunity growth for publisherson-site community tools

Missing opportunities

semantic heading structure for main landing pagelong-tail keyword optimization for publisher use casesaccessibility improvements for core landing pages

Quick wins Fast results

add H1 heading to main landing pagefix browser compatibility for common modern browsersadd structured data for the platform

Disqus has strong brand recognition and extremely high global traffic, but can improve on-page SEO and user experience by adding proper semantic structure to key landing pages and resolving browser compatibility issues that trigger error messaging.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Extremely high global traffic ranking (top 1000 globally)

+19 years of established operation and strong brand recognition among publishers

+HTTPS enabled and mobile-friendly infrastructure

+Low ad intrusiveness for end users

+Large existing customer base of publishing clients

Disadvantages

−Detected main landing page has no semantic heading structure, hurting SEO and accessibility

−Detected error messaging indicating browser compatibility issues for some visitors

−No H1 or H2 headings present on the crawled landing page

−Meta keywords are not configured for search optimization

−Core landing page lacks clear structured content for first-time visitors

Overall assessment

Overall score

78/ 100

Disqus is an established world-class service with top 1000 global traffic, 19 years of operational history, strong brand trust, and full HTTPS and mobile compliance. It loses points due to poor semantic page structure and missing heading elements on the detected landing page, resulting in an overall score of 78.

Growth potential

medium

Recommendations

1Add proper semantic H1 and H2 heading structure to the main landing page to improve SEO and accessibility

2Resolve browser compatibility issues that cause unsupported browser error messaging for visitors

3Add meta keywords and structured data to the main landing page to improve search visibility

4Improve semantic content structure of key landing pages to enhance first-time user experience

5Expand enterprise-tier features to capture larger media and publishing clients

Server & security

Response time

79 ms

IP address

151.101.64.134US

CDN

none detected

SSL expires

Oct 16, 2026

Security headers

CSPnot set

HSTSmax-age=300; includeSubdomains

X-Framenot set

X-Content-Typenosniff

DNS records

151.101.0.134151.101.64.134151.101.128.134

0 disqus-com.mail.protection.outlook.com

ns-179.awsdns-22.comns-1870.awsdns-41.co.ukns-1148.awsdns-15.org

TXT

google-site-verification=bNxtittci6R0vzV6tO1HsHyQrydEZNZ5y1RgGoTEsHk_globalsign-domain-verification=_XCFILJ7eSiRq9rSWcB9wqJjbgKsGbvW2wQ9FztWPWv=spf1 include:servers.mcsv.net include:429754.spf04.hubspotemail.net include:spf.protection.outlook.com include:spfa.cpmails.com include:amazonses.com -all

Tech data updated 6d ago