Drawbridge

Drawbridge was a pioneering company in the field of cross-device identity resolution, enabling marketers to recognize and target users across smartphones, tablets, desktops, and connected TVs. Founded in 2010 by Kamakshi Sivaramakrishnan, the company built a sophisticated identity graph that linked user behaviors and attributes across devices without relying on traditional cookies. This technology allowed for seamless omnichannel advertising and personalized customer experiences. Drawbridge's platform served major brands and agencies, processing billions of daily connections. In 2019, Equifax, a global data and analytics leader, acquired Drawbridge for approximately $100 million to bolster its identity verification and fraud detection capabilities. Post-acquisition, Drawbridge's technology was integrated into Equifax's data assets, powering solutions for marketing, risk, and compliance. The domain drawbridge.com now redirects to Equifax's corporate website, acting as a historical marker of the brand. While the original startup is no longer independent, its legacy continues within Equifax's suite of services, particularly in areas like digital identity verification and consumer insights. The domain itself, registered in 1995, predates the company, suggesting it may have been acquired for brand purposes. Today, visitors to drawbridge.com are redirected to equifax.com, and the drawbridge brand has been largely retired. The site's inaccessibility for automated analysis reflects this redirect and the lack of publicly hosted content. Despite its age and historical significance, the domain now serves purely as a redirect URL with no independent web presence.