Overview
Epicurious is a premier digital food publication that has been a trusted resource for home cooks and food enthusiasts since its launch in 1995. Originally a print magazine companion, it evolved into one of the most comprehensive online recipe databases, boasting over 30,000 professionally tested recipes. The site features detailed step-by-step instructions, user ratings, wine pairings, and seasonal menus. Beyond recipes, Epicurious produces original content covering food trends, kitchen gear reviews, cooking techniques, and interviews with chefs and food writers. It is owned by Condé Nast, a global media company headquartered in New York City, alongside other renowned brands like Bon Appétit and Gourmet (now defunct). The platform leverages a robust content management system and employs a team of editors, test kitchen professionals, and developers to maintain high-quality standards. Traffic rank of #11,109 globally reflects its established presence in the crowded food media space. The site monetizes through display advertising, sponsored content, affiliate links, and a membership program (Epicurious Extra) that offers ad-free browsing and exclusive features. Epicurious has a strong social media following on Instagram, Facebook, and Pinterest, where it shares visually appealing recipe photography. It also partners with chefs and brands for co-branded content. The website is built on a custom CMS with a focus on mobile responsiveness and SEO optimization, using schema markup for recipes to enhance visibility in search results. Despite its age, Epicurious continues to innovate with features like 'Smart Recipes' that adjust ingredient quantities based on serving size and dietary filters. The domain is hosted on Fastly's CDN with DNS managed by AWS, ensuring fast global delivery. Its long history and association with Condé Nast give it high authority and trust among users and search engines alike.
Company Profile
Epicurious is a digital food brand owned by Condé Nast, providing a trusted platform for recipe discovery, cooking inspiration, and food journalism. It operates a large test kitchen in New York City where all recipes are developed and rigorously tested before publication. The company employs a mix of editorial, culinary, and technology staff. Revenue is generated through advertising, affiliate commerce, and subscription services.
Recipe database with over 30,000 tested recipesEpicurious Extra subscription (ad-free experience)Digital cookbooks and meal planning toolsFood news and culture articlesKitchen gear reviews and buying guidesSponsored content and brand partnerships
Market PositionOne of the top three recipe-focused websites in the United States alongside Allrecipes and Food Network. Highly regarded for recipe reliability and professional testing. Commands a loyal audience of food enthusiasts and has strong brand recognition.
RevenueEstimated in the tens of millions USD annually (part of Condé Nast's digital revenue)
EmployeesApproximately 50-100 (including editorial, test kitchen, tech, and sales teams)
Related Domains
Official Website
epicurious.comSame Owner
bonappetit.comgourmet.comconde nast.com
Similar Services
allrecipes.comfoodnetwork.comseriouseats.com
Epicurious shares ownership with Bon Appétit under Condé Nast, with similar content strategies but distinct editorial voices.