eset.com

enterpriseLow RiskRecommendedeng · global

AI Score

ESET.com provides comprehensive cybersecurity solutions, including antivirus and internet security for Windows, Android, Mac, and Linux, targeting both enterprise and home users with a focus on AI-native prevention and ease of use.

cybersecurityenterprise softwareantivirustrusted brandglobal reach

Overall score

Confidence 90%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

24 years

mature · Est. 2001

Risk & compliance

Verdict: Recommended

ESET.com is a highly reputable cybersecurity site with strong technical foundations, quality content, effective SEO, and low risk, making it a reliable choice for users and businesses seeking security solutions.

Risk level

low

No malware signals detected, low ad density, and secure technical setup with long domain history reduce risks, though lack of Google Safe Browsing check is a minor gap.

Trust level

high

The site has a 24-year domain age, HTTPS enabled, no ads, and a professional focus on cybersecurity, indicating strong reliability and industry reputation.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

10%

The content shows natural phrasing with specific product mentions like 'AI-Native Prevention for Tomorrow's Threats' and user testimonials, lacking uniform sentence structures or keyword stuffing typical of AI generation.

Content quality

high

Main topics

cybersecurityantivirusenterprise solutionshome securityAI prevention

Positioning

ESET positions itself as a top-tier cybersecurity provider with AI-native prevention for future threats, balancing advanced protection with user-friendly solutions for both home and business environments.

Update frequency

high

Tech & experience

Tech stack

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

protectiondevicesthreatdatacloud

Missing opportunities

ransomware protectioncyber threat intelligenceendpoint securitymobile security tipsbusiness continuity

Quick wins Fast results

optimize meta keywordsadd schema markupimprove internal linkingenhance blog contenttarget long-tail keywords

Focus on expanding keyword targeting to include emerging threats and improve on-page SEO elements for better search visibility.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+High global traffic rank (#563) indicates strong market presence

+Long domain age (24 years) builds trust and authority

+Clear site structure with good mobile UX enhances user experience

+Strong keyword strategy targeting cybersecurity terms effectively

+Low ad intrusiveness maintains professional appearance

Disadvantages

−Missing meta keywords limits SEO optimization opportunities

−Tech stack not specified may affect technical transparency

−Lack of Google Safe Browsing verification could raise minor security concerns

−Limited content depth in some areas may reduce engagement

−Potential over-reliance on high-frequency keywords without niche targeting

Overall assessment

Overall score

88/ 100

The site scores high due to excellent technical setup with HTTPS and mobile friendliness, strong content quality with low AI probability, good SEO with structured keywords, high trust from long domain age and low risks, and solid business model in cybersecurity, supported by world-class global traffic rank.

Growth potential

high

Recommendations

1Enhance meta tags and schema markup for better SEO performance

2Expand content to cover emerging cybersecurity threats and tutorials

3Implement regular security audits and Google Safe Browsing checks

4Diversify keyword strategy to include long-tail and niche terms

5Increase user engagement through interactive tools or community features

Server & security

Response time

1258 ms

IP address

91.228.166.47Slovensky Grob, SK

CDN

none detected

SSL expires

May 25, 2026

Security headers

CSPdefault-src 'self' https://*.e…

HSTSmax-age=31536000

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

91.228.166.4791.228.167.128

10 a.mx.eset.com50 b.mx.eset.com

dns1.p01.nsone.netdns4.p01.nsone.netdns3.p01.nsone.net

TXT

_2z2y2bqls4fuubwe6h59oryp62l239dfigma-domain-verification=25aa8018868ce3d15008b562fb2759ad38fe05228ca7af9c59b4eac30bdce5cc-1716921420jamf-site-verification=CE9gk5pTcfVV9zaJsjy6iQ

Tech data updated 6d ago