fastenal.com
ecommerceLow RiskNeutraleng · North America
70
AI Score
Fastenal.com is the ecommerce portal for Fastenal Company, the largest fastener distributor in North America. The site offers a wide range of products including screws, bolts, tools, safety equipment, and industrial supplies targeting business and industrial customers. Despite a strong brand and global traffic rank of #48,155, the site lacks visible semantic HTML structure and relies on JavaScript rendering, which may affect search engine crawlability. The meta description effectively communicates the core value proposition. The domain is well-established with decades of history, low ad density, and high trust indicators.
ecommerceindustrialfastenerwholesaleb2b
Overall score
70
Confidence 85%
SEO score
60
average
AI content prob.
5%
Higher = more AI
Domain age
30 years
mature · Est. 1995
8
Risk & compliance
Verdict: Neutral
Fastenal.com is a legitimate, authoritative ecommerce site but has notable technical SEO deficiencies that limit its organic search performance. While it is safe and trustworthy, the lack of on-page optimization prevents a 'recommended' verdict for competitive SEO improvement. For users valuing brand trust over rapid growth, it remains a strong resource.
Risk level
low
No security warnings, malware detected, or aggressive advertising. The site uses HTTPS and has a long-established reputation. The only minor risk is potential user data exposure in ecommerce transactions, but standard SSL/TLS encryption is in place. Domain expiration is far in the future, indicating stable operation.
Trust level
high
The domain is 30 years old with a consistent WHOIS record, registered through a reputable registrar (Network Solutions). Google Safe Browsing marks it as safe. As a major publicly traded company, Fastenal adheres to high compliance and privacy standards. Low ad density and no malware signals further reinforce trust.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4
Content & positioning
AI content prob.
5%
The meta description is concise and human-sounding, typical of a professional copy. The page content appears to be product listings and descriptions, likely human-written. No signs of AI-generated uniformity or repetition were detected, and the domain's age and industry standards suggest long-established content practices.
Content quality
medium
Main topics
fastenersindustrial suppliesMROconstructionsafety products
Positioning
Leading North American distributor of fasteners and industrial supplies, offering the largest selection for OEM, MRO, construction, and safety needs with reliable service.
Update frequency
medium
5
Tech & experience
Tech stack
HTTPS
Enabled
Mobile friendly
good
UX rating
average
Page structure
chaotic
6
SEO & traffic
SEO score
60
Traffic potential
high
Keyword strategy
average
Keyword optimization
Current focus
fastenersindustrial suppliesMROconstructionsafety products
Missing opportunities
bulk fastener pricingonline fastener catalogfastener sizes guideindustrial supply store near mesafety product supplier
Quick wins Fast results
Add semantic HTML headings (H1, H2) for target keywordsInclude a page title that matches the meta descriptionOptimize for local search with location-based landing pagesCreate category-specific guides and tutorials for high-intent queries
The site has strong brand authority but lacks basic on-page SEO elements like a visible page title and heading structure. Implementing semantic HTML and improving keyword targeting for long-tail queries (e.g., 'bulk fastener pricing') can significantly boost organic traffic. The current focus is on broad industrial terms, missing opportunities in niche search intents and local SEO.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7
Business model
Category
ecommerce
Model
Product sales via ecommerce platform, supplemented by local branch network for B2B distribution.
Monetization
direct product salesbulk pricingsubscription inventory services
Profit potential
high
9
Strengths & weaknesses
Advantages
+Dominant market position as largest fastener distributor in North America with 30 years of domain authority.
+High trust and strong brand recognition reduce bounce rates and improve conversion.
+Low ad density enhances user experience and page load speed.
+Mobile viewport enabled for better mobile browsing.
+Secure HTTPS implementation protects customer transactions.
Disadvantages
−Missing semantic HTML structure (no H1, H2 tags) degrades SEO and accessibility.
−Page title not detected may indicate missing or dynamic title; critical for search rankings.
−Tech stack not identifiable; reliance on JavaScript can hinder crawlers and initial load.
−No visible schema markup or structured data for products, reducing rich snippet potential.
−Keyword strategy limited to broad terms, missing long-tail and local search opportunities.
11
Overall assessment
Overall score
70/ 100
Fastenal.com benefits from a strong brand, high trust, and solid traffic rank (#48,155). However, technical SEO weaknesses (missing title, no headings, JavaScript dependency) lower the score. Content is adequate but not optimized. The weighted average results in a score of 70, reflecting a high-quality site with clear improvement opportunities.
Growth potential
medium
Recommendations
1Implement a clear, keyword-rich title tag and H1 heading for every page.
2Use semantic HTML5 elements and improve page structure for better indexability.
3Enhance content with detailed product guides, category descriptions, and user reviews.
4Add structured data (e.g., Product, Organization, BreadcrumbList) to enable rich snippets.
5Develop targeted landing pages for long-tail keywords and local searches (e.g., 'fastener supplier in [city]').
12
Server & security
Response time
618 ms
IP address
205.243.112.166Winona, US
CDN
none detected
SSL expires
Nov 4, 2026
Security headers
CSPdefault-src 'self'; object-src…
HSTSmax-age=63072000 ; includeSubD…
X-FrameDENY, SAMEORIGIN
X-Content-Typenosniff
Google Safe Browsing
No threats detected
DNS records
A
205.243.112.166
MX
10 mxa-0030f501.gslb.pphosted.com10 mxb-0030f501.gslb.pphosted.com
NS
a1-106.akam.neta12-67.akam.neta24-64.akam.net
TXT
docusign=dfdbf125-cf13-4f0f-849a-202ea65f3a50intersight=925eb903c6381bf6e4c640117a61d0d48332d0afa132709b8d6cc5cb914feae7apple-domain-verification=bsbUCZ1Q4DNgyKQ6
Tech data updated 1h ago
3
Domain background
Domain age
30 years
Registrar
Network Solutions, LLC
Created
1995-09-08 04:00:00
Expires
2026-09-07 04:00:00
Last updated
unknown
Site stage
mature
Analyzed April 8, 2025 · Report ID: 777094b5