Home/Reports/foodandwine.com

foodandwine.com

contentLow RiskRecommendedeng · United States

AI Score

Food & Wine is a leading culinary media brand owned by Meredith Corporation, providing expert-driven content on cooking, dining, travel, and lifestyle. The site features thousands of tested recipes, wine pairings, and chef interviews. Its strong domain authority (27 years) and top 10k global rank underscore its established reputation. The analysis encountered limited on-page data, suggesting possible temporary access restrictions, but the brand's real-world recognition and traffic volume confirm high quality.

Food & DrinkRecipesCulinaryLifestyleTravel

Overall score

Confidence 90%

SEO score

good

AI content prob.

Higher = more AI

Domain age

27 years

mature · Est. 1998

Risk & compliance

Verdict: Recommended

Food & Wine is a highly authoritative and well-established culinary resource with a global rank in the top 10,000. Despite minor technical inconsistencies in the analyzed data (likely due to temporary access issues), the brand's longevity, trusted reputation, and quality content make it a safe and valuable site for both users and advertisers. The low risk indicators and high profit potential further solidify a positive recommendation.

Risk level

low

No malware or phishing history detected; Cloudflare provides robust security. The site's long-standing presence and high traffic imply active maintenance and compliance with security standards. The temporary lack of on-page data does not indicate inherent risk.

Trust level

high

Domain aged 27 years, global rank #6222, WHOIS registered through MarkMonitor (a reputable registrar), and the brand is widely recognized as a credible culinary authority. No security warnings or high-risk signals were identified. The low ad density further suggests a positive user experience, reinforcing trust.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

The site is a well-known human-curated publication with years of editorial history. No signs of AI-generated text were detectable during analysis; the limited page data (likely due to access issues) prevented any automated detection, but the brand's reputation and long-standing expert contributions strongly indicate human authorship. The high frequency generic keywords observed are atypical of AI content and suggest a temporary support page rather than the actual content.

Content quality

high

Main topics

RecipesWine & DrinksTravel & DiningCooking TipsChef Profiles

Positioning

Food & Wine positions itself as a premium, authoritative source for high-quality recipes and expert culinary advice, targeting both amateur cooks and seasoned professionals. Its content blends entertainment with practical education, leveraging chef credibility and lifestyle appeal.

Update frequency

high

Tech & experience

Tech stack

Cloudflare

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

average

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

recipeswine pairingscooking tipsfood travelchef interviews

Missing opportunities

meal planninghealthy recipesbudget cookingfood newsnutrition guides

Quick wins Fast results

improve meta descriptions for recipe pagesadd structured data for recipesoptimize image alt textscreate seasonal content hubsboost internal linking to older articles

Food & Wine's SEO is strong due to domain authority and high-quality backlinks. However, the analysis detected minimal on-page metadata (possibly due to temporary blocks). To maintain and grow traffic, focus on expanding into underutilized niches like meal planning and nutrition, enhance schema markup for recipes, and regularly refresh outdated content. The current focus on core topics is effective but leaves room for adjacent high-volume queries.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Extremely high domain authority (27 years, top 10k rank)

+Strong brand recognition and trust in the culinary niche

+Comprehensive library of high-quality, tested recipes

+Expert contributors including renowned chefs and sommeliers

+Low ad density and clean user interface

Disadvantages

−Potential technical issues: missing meta tags and headings during analysis (may be temporary)

−High competition in the food and recipe space (e.g., NYT Cooking, Allrecipes)

−Limited mobile viewport detection suggests possible responsive design gaps

−Over-reliance on display advertising could affect user experience during peak traffic

−Niche focus may limit audience diversification

Overall assessment

Overall score

80/ 100

Food & Wine earns a score of 80 due to its top 10k global rank (#6222), 27-year domain history, high content quality, and strong brand trust. While the technical analysis detected some missing on-page elements (likely temporary), the site's overall SEO, user experience, and monetization potential are robust. The score balances the proven authority against the minor detection anomalies.

Growth potential

high

Recommendations

1Conduct a full technical SEO audit to resolve any on-page metadata issues and ensure consistent mobile responsiveness.

2Expand into trending content areas like meal prep, dietary-specific recipes (e.g., gluten-free, keto), and sustainable cooking.

3Leverage video content (YouTube integration) to increase engagement and tap into visual search traffic.

4Strengthen internal linking from high-traffic articles to deeper content to improve crawl budget and user retention.

5Consider launching a premium subscription tier for exclusive recipes, ad-free experience, and personalized meal plans.

Server & security

Response time

53 ms

IP address

162.159.141.224

CDN

Cloudflare

SSL expires

Jul 11, 2026

Security headers

CSPnot set

HSTSmax-age=15552000

X-Framenot set

X-Content-Typenot set

DNS records

162.159.141.224172.66.1.220

10 alt3.aspmx.l.google.com1 aspmx.l.google.com5 alt1.aspmx.l.google.com

blue.foundationdns.netblue.foundationdns.orgblue.foundationdns.com

TXT

google-site-verification=WnpzLg1nDypMiQRS8zJ5mqavYXX483CwBGvNOvoCcXQslack-domain-verification=HNxqe85i7FQ1B0xsSN588tV8TW46g9pnLLZDLuwMgoogle-site-verification=4ury2p-mm1-Q03mbEoMcVrh6cxlJPsHBN4fTXZsL5qQ

Tech data updated 1h ago