ikea.com

ecommerceLow RiskRecommendedeng · global

AI Score

IKEA's website serves as a comprehensive ecommerce platform and content hub, providing furniture, home accessories, design ideas, and inspiration for customers worldwide, with a focus on big dreams and small budgets.

ecommercefurniturehome decorglobal brandhigh traffic

Overall score

Confidence 95%

SEO score

good

AI content prob.

Higher = more AI

Domain age

30 years

mature · Est. 1995

Risk & compliance

Verdict: Recommended

IKEA.com is a highly recommended website due to its world-class global traffic rank, strong trust and security with a 30-year domain history and HTTPS, high-quality content and user experience, and effective ecommerce business model, making it a reliable and valuable online destination for consumers.

Risk level

low

Low risk is indicated by the mature domain age, secure HTTPS implementation, absence of malware reports in the provided data, and stable WHOIS information with a long expiration date until 2026, suggesting reliable operations.

Trust level

high

The domain has a 30-year history, uses HTTPS for security, is registered with a reputable registrar CSC Corporate Domains, Inc., and shows no signs of malware or spam in the technical data, supporting strong trust signals.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

Content & positioning

AI content prob.

The content shows natural language variation, specific product names like KUNGSCISSUS and ANNIKEN, and a conversational tone in the title 'Hej! Welcome to IKEA Global', indicating human curation rather than AI-generated uniformity or keyword stuffing.

Content quality

high

Main topics

furniturehome accessoriesdesign ideasinspirationaffordable living

Positioning

IKEA positions itself as a provider of functional and stylish home furnishings at accessible prices, emphasizing a better everyday life through practical design solutions and inspirational content.

Update frequency

high

Tech & experience

Tech stack

CloudflareGoogle Analytics

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

ikeafurniturehome accessoriesdesign ideasinspiration

Missing opportunities

ikea cataloghome office furnituresustainable furnitureikea assembly instructionssmall space solutions

Quick wins Fast results

optimize meta keywordsadd alt text to imagesimprove internal linkingenhance local SEOupdate blog content

IKEA has strong SEO fundamentals with HTTPS, mobile-friendliness, and a clear structure, but could improve by targeting more specific long-tail keywords and enhancing on-page elements for better search visibility.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Global brand recognition and high traffic rank #611

+Strong domain authority with 30 years of history

+Good mobile-friendly design and clear site structure

+High-quality content with human-written positioning

+Secure HTTPS and reliable tech stack including Cloudflare

Disadvantages

−Ad density is medium, which may affect user experience

−Meta keywords are not utilized, missing SEO opportunities

−Limited keyword optimization in current focus areas

−Unknown last updated date could indicate stale content

−High-frequency keywords like 'www' and 'https' are generic and not targeted

Overall assessment

Overall score

88/ 100

The overall score of 88 reflects world-class traffic rank #611, high technical quality with HTTPS and mobile-friendliness, strong content positioning and trust from a 30-year domain, good SEO fundamentals, and a profitable ecommerce model, though minor weaknesses in ad density and keyword strategy slightly reduce the score.

Growth potential

high

Recommendations

1Expand keyword targeting to include long-tail terms like sustainable furniture

2Reduce ad density to improve user experience and page load times

3Implement meta keywords and enhance on-page SEO elements

4Regularly update content to maintain freshness and engagement

5Leverage design stories for more interactive and shareable content

Server & security

Response time

339 ms

IP address

104.18.13.173

CDN

Cloudflare

SSL expires

Jun 28, 2026

Security headers

CSPdefault-src 'none'; img-src 's…

HSTSmax-age=31536000; includeSubDo…

X-Framenot set

X-Content-Typenot set

DNS records

104.18.13.173104.18.12.173

0 ikea-com.i-v1.mx.microsoft

udns2.cscdns.ukudns1.cscdns.net

TXT

verification=4b7a9cf113659b548dd81c74867cc6e8cdb666dcdedd89006a4b6df841436db9openai-domain-verification=dv-ruk8aBZomN7tKPUudFE6f4xBc1uaul3js4qk63pu2rlbbipukl

Tech data updated 6d ago