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integralads.com

enterpriseLow RiskRecommendedeng · global

AI Score

Integral Ad Science (IAS) is a leading technology company in the digital advertising space, offering solutions for brand safety, ad fraud prevention, and viewability measurement. The site serves large enterprises and media professionals with data-driven insights to optimize ad campaigns and ensure quality media placements.

enterprisesaasad-techb2bmedia-measurement

Overall score

Confidence 85%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

13 years

mature · Est. 2012

Risk & compliance

Verdict: Recommended

Integralads.com is a mature, trustworthy enterprise site with high-quality content, strong technical foundations, and good SEO, making it a recommended resource for professionals in digital advertising, despite minor areas for improvement in ads and content updates.

Risk level

low

No malware or security issues detected, with HTTPS enabled, reputable tech stack including Cloudflare, and no ad-related risks beyond medium ad density, making it a low-risk site for users.

Trust level

high

The site has a 13-year domain age, uses HTTPS, is registered with MarkMonitor Inc., has a global traffic rank of #80819 indicating notable presence, and shows professional content with no spam signals, all contributing to high trustworthiness.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

Content & positioning

AI content prob.

10%

The content shows professional, industry-specific language with varied sentence structures, real-world examples like Reuters case study, and natural phrasing without repetitive patterns or keyword stuffing, indicating human authorship.

Content quality

high

Main topics

brand safetymedia measurementad optimizationattention metricscontext control

Positioning

IAS positions itself as a premium provider of actionable data and solutions for digital advertising quality, targeting global advertisers and publishers with case studies and industry insights.

Update frequency

medium

Tech & experience

Tech stack

CloudflareWordPressGoogle AnalyticsWPML

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

iasmediaqualitysolutionscontext

Missing opportunities

ad fraud detectionviewability metricsprogrammatic advertisingdigital marketing trendsbrand safety tools

Quick wins Fast results

optimize meta keywordsadd alt text to imagesimprove internal linkingcreate more blog contenttarget long-tail keywords

Enhance SEO by targeting additional industry terms, optimizing on-page elements, and expanding content to capture more search traffic.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Strong domain authority and trust from 13-year history

+Clear site structure with good mobile and UX ratings

+High-quality, professional content targeting enterprise users

+Effective SEO with structured keyword strategy and HTTPS

+Established business model in a growing digital ad market

Disadvantages

−Limited meta keyword optimization missing opportunities

−Ad density at medium level could affect user experience

−Update frequency is medium, potentially slowing content freshness

−Some repetitive H2 tags may reduce content variety

−Lacks detailed last updated info for transparency

Overall assessment

Overall score

78/ 100

The site scores high in technical aspects (HTTPS, mobile-friendly, clear structure) and content quality with professional, human-written material, plus strong SEO with good traffic potential. Trust is high due to domain age and reputation, and business model is solid, but points are deducted for medium ad intrusiveness and some SEO gaps, placing it in the high-quality range.

Growth potential

high

Recommendations

1Expand keyword targeting to include terms like ad fraud and viewability

2Reduce ad density to improve user experience and engagement

3Increase content update frequency with more blog posts or case studies

4Optimize meta tags and internal linking for better SEO performance

5Add more transparency with last updated timestamps on pages

Server & security

Response time

244 ms

IP address

141.193.213.11US

CDN

Cloudflare

SSL expires

Jun 4, 2026

Security headers

CSPnot set

HSTSnot set

X-FrameSAMEORIGIN

X-Content-Typenot set

DNS records

141.193.213.11141.193.213.10

15 aspmx.l.google.com10 us-smtp-inbound-2.mimecast.com80 alt4.aspmx.l.google.com

dns4.p04.nsone.netdns2.p04.nsone.netdns1.p04.nsone.net

TXT

0ed1fe018af41992078d9346b290ca2cab7a72e459amazon-business-verification=31fd36ba820cb3f8b4d4286a7ccc53c5cb74e6a77abf9667bb019aa988ec36aaanthropic-domain-verification-64wzvh=2KjlTdcAkyxuLWALnwwguBa6f

Tech data updated 4h ago