Home/Reports/ipinfo.io

ipinfo.io

toolLow RiskRecommendedeng · global
86
AI Score
ipinfo.io is a 12-year-old established global platform that provides IP data intelligence for developers and enterprise clients, ranking #702 globally which places it in the top 1000 websites worldwide. It offers accurate, scalable IP address data including geolocation, ASN and other related data products for production use cases, targeting developers and businesses building applications and security solutions.
IP datadeveloper toolsSaaSB2Benterprise softwaregeolocationAPI service
Overall score
86
Confidence 95%
SEO score
86
good
AI content prob.
10%
Higher = more AI
Domain age
12 years
mature · Est. 2013
8

Risk & compliance

Verdict: Recommended
This is a well-established, world-class top-ranked legitimate business providing valuable IP data services with no known risks, strong technical quality and high trust, making it fully recommended for its target audience.
Risk level
low
There are no detected spam, malware or scam signals, the site uses enforced HTTPS for all connections, operates as a legitimate registered business with enterprise customers, and has no obvious deceptive practices.
Trust level
high
The domain is 12 years old, ranks in the top 1000 websites globally, is a well-established provider trusted by thousands of developers and enterprises, has clear active WHOIS registration, and no known spam or trust red flags.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4

Content & positioning

AI content prob.
10%
Page headings are natural, conversational and focused on clear business value, with specific positioning against competitors, no signs of uniform sentence structure, keyword stuffing or generic AI-generated phrasing, indicating almost entirely human-written content.
Content quality
high
Main topics
IP address dataIP intelligencedeveloper toolsgeolocation dataenterprise IP solutions
Positioning
Premium, trusted leading provider of accurate, production-ready IP address data for developers and enterprise teams, positioned as a high-quality alternative to lower-quality competing IP data services.
Update frequency
medium
5

Tech & experience

Tech stack
Next.js
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6

SEO & traffic

SEO score
86
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
IP address dataIP intelligenceIP geolocationdeveloper IP tools
Missing opportunities
long-tail keywords for fraud detection use caseseducational content for new developerssmall business focused IP data keywords
Quick wins Fast results
add relevant meta keywords tagadd alt text to all images for core keywordsadd internal links to key use case pages
The site already has very strong on-page SEO, but can capture additional organic traffic by expanding into niche, use-case specific long-tail keywords and adding more educational content for new users.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
saas
Model
Freemium B2B SaaS, offering a free no-credit-card tier for light usage, with paid scalable subscription plans for developers and enterprise clients.
Monetization
API subscription plansenterprise licensingpremium data access
Profit potential
high
9

Strengths & weaknesses

Advantages
+Extremely high global traffic ranking, placing it in the top 1% of all websites worldwide
+12-year mature established domain with strong market reputation
+Full HTTPS support and mobile-friendly optimized structure
+Clear, well-organized site structure with proper heading hierarchy
+Low ad intrusiveness that delivers a smooth user experience
Disadvantages
Missing meta keywords tag for additional on-page SEO context
Limited public optimization for niche industry-specific use case keywords
No publicly available last modified date for the domain in WHOIS data
Relies on a single tech stack with no documented redundancy
11

Overall assessment

Overall score
86/ 100
The site ranks #702 globally (top 1% of all websites), is a 12-year mature business with strong technical foundations, high-quality clear content, excellent trust signals, and an established profitable business model, with only minor SEO and content gaps holding it back from a perfect score.
Growth potential
high
Recommendations
1Add educational blog content targeting long-tail keywords for industry-specific IP data use cases
2Implement minor on-page SEO improvements including meta keywords and image alt text
3Expand free tier educational resources to attract more small developer users that convert to paid plans
4Publish regular service updates to maintain search rankings and user engagement
12

Server & security

Response time
231 ms
IP address
34.117.59.81Kansas City, US
CDN
none detected
SSL expires
Jun 17, 2026
Security headers
CSPnot set
HSTSnot set
X-FrameSAMEORIGIN
X-Content-Typenosniff
DNS records
A
34.117.59.81
MX
1 aspmx.l.google.com5 alt1.aspmx.l.google.com10 alt3.aspmx.l.google.com
NS
ns-cloud-e4.googledomains.comns-cloud-e2.googledomains.comns-cloud-e3.googledomains.com
TXT
v=spf1 include:_spf.google.com include:mailgun.org include:24091853.spf01.hubspotemail.net include:mail.zendesk.com ~allgoogle-site-verification=glkkJPP1_mEtZpgVvRDVXhR-92kEwUqc-KArULrdY7I
Tech data updated 6d ago
3

Domain background

Domain age
12 years
Registrar
101domain GRS Limited
Created
2013-04-23T17:30:12Z
Expires
2028-04-23T17:30:12Z
Last updated
unknown
Site stage
mature
Analyzed May 20, 2024 · Report ID: 52e15e08