ipinfo.io

toolLow RiskRecommendedeng · global

AI Score

ipinfo.io is a 12-year-old established global platform that provides IP data intelligence for developers and enterprise clients, ranking #702 globally which places it in the top 1000 websites worldwide. It offers accurate, scalable IP address data including geolocation, ASN and other related data products for production use cases, targeting developers and businesses building applications and security solutions.

IP datadeveloper toolsSaaSB2Benterprise softwaregeolocationAPI service

Overall score

Confidence 95%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

12 years

mature · Est. 2013

Risk & compliance

Verdict: Recommended

This is a well-established, world-class top-ranked legitimate business providing valuable IP data services with no known risks, strong technical quality and high trust, making it fully recommended for its target audience.

Risk level

low

There are no detected spam, malware or scam signals, the site uses enforced HTTPS for all connections, operates as a legitimate registered business with enterprise customers, and has no obvious deceptive practices.

Trust level

high

The domain is 12 years old, ranks in the top 1000 websites globally, is a well-established provider trusted by thousands of developers and enterprises, has clear active WHOIS registration, and no known spam or trust red flags.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

10%

Page headings are natural, conversational and focused on clear business value, with specific positioning against competitors, no signs of uniform sentence structure, keyword stuffing or generic AI-generated phrasing, indicating almost entirely human-written content.

Content quality

high

Main topics

IP address dataIP intelligencedeveloper toolsgeolocation dataenterprise IP solutions

Positioning

Premium, trusted leading provider of accurate, production-ready IP address data for developers and enterprise teams, positioned as a high-quality alternative to lower-quality competing IP data services.

Update frequency

medium

Tech & experience

Tech stack

Next.js

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

IP address dataIP intelligenceIP geolocationdeveloper IP tools

Missing opportunities

long-tail keywords for fraud detection use caseseducational content for new developerssmall business focused IP data keywords

Quick wins Fast results

add relevant meta keywords tagadd alt text to all images for core keywordsadd internal links to key use case pages

The site already has very strong on-page SEO, but can capture additional organic traffic by expanding into niche, use-case specific long-tail keywords and adding more educational content for new users.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Extremely high global traffic ranking, placing it in the top 1% of all websites worldwide

+12-year mature established domain with strong market reputation

+Full HTTPS support and mobile-friendly optimized structure

+Clear, well-organized site structure with proper heading hierarchy

+Low ad intrusiveness that delivers a smooth user experience

Disadvantages

−Missing meta keywords tag for additional on-page SEO context

−Limited public optimization for niche industry-specific use case keywords

−No publicly available last modified date for the domain in WHOIS data

−Relies on a single tech stack with no documented redundancy

Overall assessment

Overall score

86/ 100

The site ranks #702 globally (top 1% of all websites), is a 12-year mature business with strong technical foundations, high-quality clear content, excellent trust signals, and an established profitable business model, with only minor SEO and content gaps holding it back from a perfect score.

Growth potential

high

Recommendations

1Add educational blog content targeting long-tail keywords for industry-specific IP data use cases

2Implement minor on-page SEO improvements including meta keywords and image alt text

3Expand free tier educational resources to attract more small developer users that convert to paid plans

4Publish regular service updates to maintain search rankings and user engagement

Server & security

Response time

231 ms

IP address

34.117.59.81Kansas City, US

CDN

none detected

SSL expires

Jun 17, 2026

Security headers

CSPnot set

HSTSnot set

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

34.117.59.81

1 aspmx.l.google.com5 alt1.aspmx.l.google.com10 alt3.aspmx.l.google.com

ns-cloud-e4.googledomains.comns-cloud-e2.googledomains.comns-cloud-e3.googledomains.com

TXT

v=spf1 include:_spf.google.com include:mailgun.org include:24091853.spf01.hubspotemail.net include:mail.zendesk.com ~allgoogle-site-verification=glkkJPP1_mEtZpgVvRDVXhR-92kEwUqc-KArULrdY7I

Tech data updated 6d ago