kingsoft.com

enterpriseLow RiskRecommendedzh · China

AI Score

Kingsoft (金山软件) is a leading Chinese software and internet company, founded in 1988. The site serves as the corporate portal for its suite of products including WPS Office, Kingsoft Cloud, and various online games. The current landing page is sparse, requiring JavaScript and lacking structured content, which may impact user experience and SEO.

softwareChineseenterpriseKingsoftWPS Office

Overall score

Confidence 80%

SEO score

poor

AI content prob.

10%

Higher = more AI

Domain age

26 years

mature · Est. 2000

Risk & compliance

Verdict: Recommended

Kingsoft is a well-established, legitimate Chinese software company with a strong brand. Despite poor on-page SEO and sparse content, the domain's age, HTTPS, and low risk profile make it a trustworthy site. The recommendations for improvement are straightforward and can significantly enhance its performance.

Risk level

low

Low ad density, no history of malware distribution, and the site uses HTTPS. The domain is well-established and the business is legitimate. No risk signals detected in the technical analysis.

Trust level

high

Domain age of 26 years indicates long-standing presence. WHOIS registrar Xin Net Technology Corporation is a major Chinese registrar. No malware detected, and the company is a publicly known software firm with a strong reputation. HTTPS is enabled, and ad density is low.

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

10%

The page content is minimal and likely human-written, with no signs of AI generation such as repetitive phrasing or unnatural language. The high-frequency keywords are related to error messages about JavaScript, not typical AI content patterns. Additionally, the domain has a long history of legitimate content.

Content quality

low

Main topics

金山软件WPS Office金山云金山游戏

Positioning

A diversified software and cloud services provider with a strong focus on office productivity, cloud computing, and online entertainment.

Update frequency

low

Tech & experience

Tech stack

Nginx

HTTPS

Enabled

Mobile friendly

good

UX rating

poor

Page structure

chaotic

SEO & traffic

SEO score

Traffic potential

medium

Keyword strategy

none

Keyword optimization

Current focus

金山金山软件金山官网

Missing opportunities

WPS Office金山云金山游戏

Quick wins Fast results

添加元描述添加标题标签优化移动体验

The site lacks a meta description and proper heading structure, which hurts SEO. Adding a descriptive meta description and using heading tags for content organization can improve search visibility. Also, ensuring content is accessible without JavaScript will broaden reach. The site's strong brand allows quick gains from these basic optimizations.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Established domain with 26 years of history and strong brand recognition

+HTTPS enabled with modern server technology (Nginx)

+Mobile viewport implemented for responsive design

+Trustworthy business model with diverse revenue streams

+Global rank within top 100,000 indicates notable web presence

Disadvantages

−No semantic HTML structure (missing headings, landmarks) hurting SEO and accessibility

−Page content is minimal and requires JavaScript, degrading user experience without JS

−Missing meta description and title optimization

−No visible topic hierarchy or clear content outline

−Likely low update frequency on the landing page

Overall assessment

Overall score

60/ 100

The site has a global rank of #93159, indicating notable traffic. However, the page structure is poor with no headings and sparse content. Technical aspects like HTTPS and mobile viewport are positive. Trust is high due to domain age and brand reputation. Content quality and SEO are weak, pulling down the overall score.

Growth potential

high

Recommendations

1Add a descriptive meta description and optimize title tags for better SEO

2Improve page structure with heading tags (H1, H2) and proper semantic HTML

3Ensure critical content is accessible without JavaScript to enhance UX and indexing

4Develop more detailed content on the landing page to showcase products and services

5Implement structured data markup for rich search results

Server & security

Response time

1057 ms

IP address

120.92.70.205CN

CDN

none detected

SSL expires

Aug 11, 2026

Security headers

CSPnot set

HSTSnot set

X-Framenot set

X-Content-Typenot set

DNS records

120.92.70.205

5 mxmail.kingsoft.com10 mxmail2.kingsoft.com

ns.kingsoft.comns.kingsoft.netns1.kingsoft.com

TXT

MS=ms35844699google-site-verification=DDPMfXihwAXzhwVbKsVOwSsVoeYLcdKBlKmNd5ttlFov=spf1 ip4:114.255.44.145 ip4:114.255.44.146 ip4:36.112.24.20 ip4:36.112.24.21 ip4:113.106.106.5 ip4:36.112.24.0/26 ip4:114.255.44.200/26 ~all

Tech data updated 1h ago