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lijit.com

contentLow RiskNeutraleng · global
82
AI Score
lijit.com is a 19-year-old domain ranked in the top 1000 globally, owned by Sovrn Holdings, Inc. It operates exclusively as an ad serving domain for Sovrn's advertising network, with a minimal single-page landing page that only discloses its ownership and purpose. The domain receives extremely high global traffic due to its role in advertising infrastructure, hosted on Amazon S3 servers with HTTPS enabled.
ad servingadvertising infrastructuredomain disclosurepublisher tools
Overall score
82
Confidence 95%
SEO score
60
average
AI content prob.
0%
Higher = more AI
Domain age
19 years
mature · Est. 2006
8

Risk & compliance

Verdict: Neutral
Complete data is available for the domain's traffic rank, age, technical configuration, content, and ownership, leading to high confidence in this analysis. The domain is a legitimate advertising infrastructure asset with no detected harmful activity.
Risk level
low
There are no detected malicious or spam signals on the domain, it is a legitimate part of Sovrn's advertising infrastructure hosted on secure Amazon S3 servers with HTTPS enabled.
Trust level
high
The domain is 19 years old, owned by established company Sovrn Holdings, Inc., holds a top 1000 global traffic rank, uses HTTPS, and has no detected spam or harmful content signals.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4

Content & positioning

AI content prob.
0%
The page only contains a single short, plain-language statement disclosing domain ownership, with no extended content that would show AI generation signals such as uniform phrasing or keyword stuffing. The text is clearly human-crafted.
Content quality
low
Main topics
ad servingdomain ownership disclosureSovrn Holdings
Positioning
A dedicated infrastructure domain for Sovrn Holdings' advertising network, with a public landing page that discloses the domain's ownership and purpose.
Update frequency
low
5

Tech & experience

Tech stack
HTTPS
Enabled
Mobile friendly
good
UX rating
poor
Page structure
chaotic
6

SEO & traffic

SEO score
60
Traffic potential
high
Keyword strategy
none
Keyword optimization
Current focus
lijitsovrn holdingsad serving domainownership disclosure
Missing opportunities
add detailed domain informationimplement full on-page SEOadd semantic content structurelink to parent company services
Quick wins Fast results
add meta descriptionadd H1 headingadd navigation to Sovrn main site
Although the domain functions well as ad serving infrastructure, the public landing page lacks basic SEO and useful content. Simple optimizations can improve user experience for anyone accessing the domain directly.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
tool
Model
Operated as a dedicated ad serving domain for parent company Sovrn Holdings, supporting Sovrn's advertising network infrastructure, with the public landing page only serving as an ownership disclosure.
Monetization
ad network revenue for parent company Sovrn Holdings
Profit potential
high
9

Strengths & weaknesses

Advantages
+Top 1000 global traffic rank, placing it among the most active websites worldwide
+19 years of established domain history with legitimate, well-known ownership
+HTTPS enabled and mobile-friendly configuration
+Reliable hosting on Amazon S3 infrastructure
Disadvantages
Minimal useful content for end users accessing the domain directly
Lacks basic on-page SEO elements including meta description and H1 heading
No semantic page structure resulting in poor user experience
No content updates since 2022
11

Overall assessment

Overall score
82/ 100
The domain ranks #685 globally, putting it in the top 1% of all websites worldwide, with 19 years of established history, legitimate trusted ownership, and fully functional technical infrastructure for its core purpose as an ad serving domain. While the landing page lacks content and SEO, the domain's high value as a core advertising asset justifies an 82 overall score.
Growth potential
medium
Recommendations
1Add basic on-page SEO elements including a meta description and H1 heading to improve search indexing
2Add links to Sovrn Holdings' official website to provide additional context for visiting users
3Add simple semantic page structure to improve accessibility and user experience
4Update the page with contact information for user questions about the domain
12

Server & security

Response time
4059 ms
IP address
52.85.129.101US
CDN
AWS CloudFront
SSL expires
Dec 25, 2026
Security headers
CSPnot set
HSTSnot set
X-Framenot set
X-Content-Typenot set
DNS records
A
52.85.129.10152.85.129.11052.85.129.83
MX
5 alt2.aspmx.l.google.com10 aspmx2.googlemail.com1 aspmx.l.google.com
NS
dns3.p05.nsone.netdns4.p05.nsone.netdns1.p05.nsone.net
TXT
ieurpro7t2poqjtfcn2krmjhq3v=spf1 include:_spf.lijit_com._d.easydmarc.pro ~all
Tech data updated 6d ago
3

Domain background

Domain age
19 years
Registrar
GoDaddy.com, LLC
Created
2006-07-22T05:08:17Z
Expires
2026-07-22T05:08:17Z
Last updated
Fri, 29 Jul 2022 21:54:21 GMT
Site stage
mature
Analyzed June 12, 2024 · Report ID: 321681a7