lotame.com

enterpriseLow RiskNeutraleng · global

AI Score

Lotame.com is a B2B website offering data solutions for marketing professionals, including data exchange services and tools to tackle advertising data challenges. It uses WordPress with Cloudflare and NitroPack for performance, has HTTPS enabled, and targets brands and marketers seeking data-driven insights.

B2Bdata-solutionsmarketing-toolsenterprise-softwareaudience-insights

Overall score

Confidence 75%

SEO score

average

AI content prob.

Higher = more AI

Domain age

20 years

mature · Est. 2005

Risk & compliance

Verdict: Neutral

Verdict is neutral because the site has strengths like long domain age and HTTPS, but weaknesses in SEO structure and content updates limit its potential; it is functional for B2B data solutions but not highly recommended without improvements.

Risk level

low

Risk level is low as the site uses HTTPS, has a long-established domain with a reputable registrar, and shows no signs of spam or malicious content; ad density is medium but not intrusive, and technical stack includes trusted services like Cloudflare.

Trust level

medium

Trust level is medium due to a 20-year domain age and professional registrar, but lack of recent updates and unknown last modified date introduce some uncertainty; HTTPS is enabled, and no malware signals are detected, supporting moderate reliability.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

data privacy concernspotential outdated content

Content & positioning

AI content prob.

The content shows no clear signs of AI generation, such as uniform sentence structure or unnatural phrasing; it appears professionally written with specific marketing terminology and brand-focused messaging, lacking keyword stuffing or generic examples.

Content quality

medium

Main topics

data exchangemarketing solutionsadvertising challengesaudience insightsbrand experiences

Positioning

Lotame positions itself as a provider of data solutions for marketing, emphasizing the importance of the right experience and addressing tough data challenges in advertising, with a focus on data exchange and regional nuances.

Update frequency

medium

Tech & experience

Tech stack

CloudflareWordPressNitroPack

HTTPS

Enabled

Mobile friendly

good

UX rating

average

Page structure

average

SEO & traffic

SEO score

Traffic potential

medium

Keyword strategy

average

Keyword optimization

Current focus

data exchangemarketing solutionsadvertising challengesaudience insightsbrand experiences

Missing opportunities

data privacycustomer data platformaudience targetingmarketing analyticsdata management

Quick wins Fast results

Optimize meta description for clarityAdd H1 and H2 tags for structureInclude meta keywords for SEOImprove page loading speedEnhance internal linking

Improve SEO by adding proper heading tags, optimizing meta elements, and targeting missing keywords to boost search visibility and traffic.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Long domain age of 20 years enhances credibility

+HTTPS enabled ensures secure connections

+Mobile-friendly design improves user accessibility

+Professional tech stack with Cloudflare and WordPress

+Targets a niche B2B market with data solutions

Disadvantages

−Lack of H1 and H2 tags harms SEO structure

−Meta description is lengthy and could be optimized

−Unknown last updated date may affect content freshness

−Ad density at medium level could impact user experience

−Limited keyword strategy reduces search visibility

Overall assessment

Overall score

65/ 100

Overall score is 65 based on technical aspects (25% weight: average structure and mobile-friendly but missing headings), content (25% weight: medium quality with professional writing but unclear updates), SEO (20% weight: average with poor heading tags and meta optimization), trust/risk (20% weight: medium trust and low risk from domain age and HTTPS), and business (10% weight: medium profit potential in B2B SaaS). Global rank #134498 indicates some presence but not top-tier.

Growth potential

medium

Recommendations

1Add H1 and H2 tags to improve SEO structure and readability

2Optimize meta description and include meta keywords for better search performance

3Regularly update content to maintain freshness and trust

4Enhance page speed and user experience to reduce bounce rates

5Expand keyword targeting to include terms like data privacy and analytics

Server & security

Response time

642 ms

IP address

141.193.213.11US

CDN

Cloudflare

SSL expires

Jun 13, 2026

Security headers

CSPframe-ancestors 'self' my.lota…

HSTSmax-age=63072000;

X-FrameSAMEORIGIN, ALLOW-FROM https:/…

X-Content-Typenosniff, nosniff

DNS records

141.193.213.11141.193.213.10

10 lotame-com.mail.protection.outlook.com

ns-875.awsdns-45.netns-287.awsdns-35.comns-1798.awsdns-32.co.uk

TXT

Atlassian-domain-verification=eBCYGq9W90NxD3z4GJfCNJwNsWDwZrGDRlIXXBGQ8ocfTjpSWkzlPMOaZ18RIOwqstatus-page-domain-verification=n4nxr11nnwt0google-site-verification=6w86uBNRrYtzQ48XXk67oF6aSPZZxdPeMGzUlWMhpsM

Tech data updated 2h ago