Mailchimp

mailchi.mp is a dedicated short domain operated by Intuit’s Mailchimp, the leading global email marketing and automation platform for small businesses, creators, and digital marketers. Registered in 1996, the domain was adopted by Mailchimp as a custom link shortening solution to power its marketing campaigns, allowing the platform to create concise, trackable URLs for email blasts, social media posts, landing pages, and customer outreach. Unlike generic public link shorteners, mailchi.mp links are exclusively used for Mailchimp-hosted content and campaign tracking, helping marketers attribute click activity to specific campaigns, measure audience engagement, and optimize overall marketing performance. With Mailchimp boasting more than 13 million active users around the world, mailchi.mp handles billions of click requests annually, making it one of the most widely used short link domains on the internet. The domain currently ranks #906 globally, placing it in the top 1000 most visited domains worldwide, a testament to its consistent high volume of daily traffic from consumers clicking marketing links sent via Mailchimp. As a core infrastructure domain for Mailchimp’s service, it is maintained to the highest security and performance standards, supporting the platform’s core offering of marketing automation for small and medium-sized businesses. After Mailchimp was acquired by Intuit in 2021, ownership of mailchi.mp transferred to Intuit, one of the largest global financial and business software companies, and the domain continues to serve as a critical part of Mailchimp’s service offering today.