Overview
Muscle & Fitness is a well-established American media brand focused on fitness, bodybuilding, and overall health. Founded in 1935 as a print magazine, the brand has evolved into a comprehensive digital platform at muscleandfitness.com. The website provides a wealth of content including workout routines, nutrition plans, supplement reviews, and lifestyle tips targeting both amateur and professional athletes. It is known for its high-quality editorial standards and features contributions from top fitness experts, trainers, and athletes. The site also offers tools like BMI calculators, workout logs, and meal planners. With a domain registered in 1997, it has a long online presence and ranks among the top 100,000 websites globally. The content is primarily in English and caters to a predominantly male audience interested in muscle building and strength training. The brand also produces a popular print magazine and events like the Muscle & Fitness Expo. The website is monetized through advertising, affiliate marketing, and sponsored content. Despite the competitive landscape, Muscle & Fitness maintains a loyal readership due to its authoritative voice and comprehensive approach to fitness. However, the site faces challenges from newer digital-native competitors and must continuously adapt to changing content consumption habits. Overall, muscleandfitness.com remains a trusted resource in the fitness industry.
Company Profile
American Media, Inc. (AMI) is a publisher of celebrity news and fitness magazines, including Muscle & Fitness, Men's Fitness, and Shape. The company operates a portfolio of websites and print publications targeting health-conscious consumers.
Print magazineDigital contentSupplement guidesWorkout programsEvents
Market PositionOne of the top fitness media brands in the United States, competing with Bodybuilding.com, Men's Health, and T-Nation.
RevenueNot publicly disclosed
EmployeesApproximately 500 (for American Media, Inc.)
Typical Use Cases
- ▸A bodybuilder looking for advanced workout routines and supplement stacks.
- ▸A beginner seeking beginner-friendly fitness guides and nutrition advice.
- ▸A fitness professional researching the latest trends in muscle building.
- ▸A consumer reading product reviews before purchasing supplements.
- ▸A brand looking to advertise to a fitness-focused audience.
Infrastructure
RolePrimary website for Muscle & Fitness brand
IP OwnerAmazon Technologies Inc. (AWS)
Global ScalePrimarily US-focused but accessible worldwide
DNS Records
A Records
18.238.217.83
18.238.217.79
18.238.217.90
NS Records
ns-474.awsdns-59.com
ns-1697.awsdns-20.co.uk
ns-841.awsdns-41.net
MX Records
10 smtp.google.com
Related Domains
Official Website
muscleandfitness.comSame Owner
muscleandfitness.commenfitness.comshape.com
Similar Services
bodybuilding.comt-nation.commenshealth.com
Muscle & Fitness is a brand under American Media, Inc., which also owns Men's Fitness and Shape. Bodybuilding.com and T-Nation are direct competitors in the fitness content space.
Identity
OwnerAmerican Media, Inc.
Typecorporation
Founded1997
HQNew York, New York, United States
Notability
Muscle & Fitness is a well-known brand in the fitness industry with a long history (print magazine since 1935, online since 1997). The domain ranks approximately #37,825 globally according to traffic data, indicating a substantial audience. It is frequently referenced in fitness communities and has a strong social media presence. However, it does not have the same level of global recognition as top-tier brands like YouTube or Wikipedia, justifying a medium rating.
Known since1935 (print), 1997 (domain)
Global rank#37,825
Risk & Trust
Risk: lowTrust: high
The domain is owned by a legitimate media corporation (American Media, Inc.), has been registered for 28 years, and is associated with a reputable fitness brand. The DNS infrastructure uses AWS and Google email, indicating professional management. No history of malware or phishing has been reported. Content is generally high-quality and editorial. Therefore, the risk is low and trust is high.
Google Safe Browsing
No threats detectedWHOIS
RegisteredJul 17, 1997
Age28 years
RegistrarGoDaddy.com, LLC
ExpiresJul 16, 2026
AI Confidence
ai_knowledgewhoisdns
This analysis is based on AI knowledge and available DNS/WHOIS data. Direct access was not possible, so some details may be inferred or incomplete.