NetEase Cloud Music

NetEase Cloud Music, accessible via the subdomain music.163.com, is one of China's premier music streaming services, launched in 2013 by NetEase Inc. The platform has grown rapidly to become the second largest music streaming service in China by user base, after Tencent Music's QQ Music. It differentiates itself through a strong social community, allowing users to comment on songs, create and share playlists, and follow other music enthusiasts. The service offers a mix of licensed tracks from major and independent labels, user-uploaded content, and original podcasts. Its recommendation algorithm, powered by machine learning, has been widely praised for discovering new music tailored to individual tastes. As of 2025, NetEase Cloud Music boasts over 800 million registered users, with a significant portion paying for premium subscriptions. The platform is available on mobile (iOS and Android), desktop, and web. It has also expanded into live streaming and virtual concerts. The domain music.163.com is a subdomain of NetEase's main portal 163.com, registered since 1997, reflecting the company's long-standing internet presence. Despite intense competition, NetEase Cloud Music has maintained a loyal user base through its focus on user experience and emotional connection via music. The service has been at the forefront of integrating social networking with music streaming, setting trends that other platforms have followed. Its global rank of #423 in web traffic underscores its massive reach, primarily within China but also among Chinese diaspora worldwide.