Vercel Now

now.sh is a domain historically associated with the Vercel platform (formerly Zeit). Originally launched as the official domain for the Now cloud platform, it allowed developers to instantly deploy web applications and serverless functions using a simple command-line interface. The domain gained significant popularity in the developer community due to its ease of use, tight integration with Git workflows, and generous free tier. At its peak, now.sh hosted thousands of live projects under subdomains like project-name.now.sh. In 2020, the company rebranded from Zeit to Vercel and consolidated its services under vercel.com. Since then, now.sh has been configured to redirect all traffic to vercel.com, ensuring that legacy links continue to work and users are seamlessly directed to the current platform. The domain retains its DNS records pointing to Vercel's edge infrastructure, but it no longer serves independent content. Despite its redirect status, now.sh remains an important part of web development history, symbolizing the rise of serverless deployment and modern frontend workflows. The domain's global traffic rank (#15,927) reflects its ongoing use in redirects, bookmarks, and developer references. Vercel maintains the domain as a strategic asset for brand continuity and link preservation.