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opendns.com

enterpriseLow RiskRecommendedeng · global
88
AI Score
OpenDNS provides enterprise and consumer security solutions through DNS filtering, leveraging Cisco's infrastructure to predict and prevent cyber attacks, with a strong global presence and established reputation.
enterprise_securitydns_protectioncisco_brandcloud_serviceshigh_traffic
Overall score
88
Confidence 95%
SEO score
85
good
AI content prob.
10%
Higher = more AI
Domain age
22 years
mature · Est. 2003
8

Risk & compliance

Verdict: Recommended
OpenDNS is a highly reputable, mature enterprise security site with exceptional global traffic, strong technical and SEO performance, and low risks, making it a reliable and valuable resource despite minor optimizations needed.
Risk level
low
No malware signals detected, WHOIS data is consistent and not expired, and the site operates under a reputable brand with enterprise-grade security, minimizing operational and legal risks.
Trust level
high
The site has a 22-year domain age, is owned by Cisco, uses HTTPS, has low ad density, and ranks #360 globally, indicating strong reputation and security compliance with no evident trust issues.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4

Content & positioning

AI content prob.
10%
The content shows professional, branded messaging with specific product details and clear value propositions, such as 'Predict and prevent attacks before they happen,' which is typical of enterprise marketing materials rather than AI-generated text, lacking uniform sentence structures or keyword stuffing.
Content quality
high
Main topics
enterprise securityDNS protectioncyber attack preventioncloud securityconsumer internet safety
Positioning
OpenDNS positions itself as a leader in cloud-delivered enterprise security, emphasizing predictive threat prevention and global device protection under the Cisco brand, targeting both businesses and individual users.
Update frequency
medium
5

Tech & experience

Tech stack
Nginx
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6

SEO & traffic

SEO score
85
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
opendnsciscoenterprise securityinternetconsumer
Missing opportunities
DNS filteringcybersecurity solutionsthreat intelligencenetwork protectioncloud security services
Quick wins Fast results
optimize H1 tag for clarityadd meta keywordsimprove internal linkingenhance local SEOupdate content regularly
Improve H1 tag accuracy and expand keyword targeting to capture more search volume in cybersecurity niches.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
saas
Model
Subscription-based enterprise security services with freemium options for consumers.
Monetization
enterprise subscriptionspremium consumer plansCisco integration sales
Profit potential
high
9

Strengths & weaknesses

Advantages
+High global traffic rank (#360) ensures visibility and authority
+Strong brand association with Cisco enhances trust and credibility
+Clear enterprise focus with structured SEO and good mobile UX
+Long domain age (22 years) supports stability and search ranking
+Low ad intrusiveness improves user experience and professionalism
Disadvantages
H1 tag 'Improve YourInternet' is grammatically incorrect and unclear
Missing meta keywords limits SEO keyword targeting opportunities
Limited tech stack (only Nginx) may affect scalability or feature diversity
Content update frequency is medium, potentially slowing fresh traffic growth
Consumer segment may be overshadowed by enterprise focus, reducing broad appeal
11

Overall assessment

Overall score
88/ 100
The site scores high due to world-class traffic rank (#360), strong technical foundation with HTTPS and mobile-friendly design, high content quality with low AI probability, structured SEO strategy, and low risk with high trust from Cisco ownership, though minor SEO improvements are needed.
Growth potential
high
Recommendations
1Fix the H1 tag to 'Improve Your Internet Security' for better clarity and SEO
2Add meta keywords targeting terms like 'DNS filtering' and 'cybersecurity solutions'
3Expand tech stack integration for enhanced performance and features
4Increase content update frequency to maintain relevance and drive more traffic
5Strengthen consumer-focused content to balance enterprise dominance and attract broader users
12

Server & security

Response time
285 ms
IP address
146.112.62.105San Francisco, US
CDN
none detected
SSL expires
Jul 7, 2026
Security headers
CSPnot set
HSTSmax-age=15768000; includeSubDo…
X-FrameSAMEORIGIN
X-Content-Typenosniff
DNS records
A
146.112.62.105
MX
10 alln-mx-01.cisco.com30 aer-mx-01.cisco.com20 rcdn-mx-01.cisco.com
NS
auth3.opendns.comauth1.opendns.comauth2.opendns.com
TXT
v=spf1 ptr include:_nets.opendns.com include:mail.zendesk.com include:amazonses.com include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.com ip4:173.37.147.246 ip4:173.37.147.247 ip4:72.163.7.179 ip4:72.163.7.180 ip4:192.28.150.255 ?all8a0qMBOOpB-h4tuZsbRSOi00ZA_qhmqsb0grgjeq03vl0tvsnhchg7seuf
Tech data updated 2d ago
3

Domain background

Domain age
22 years
Registrar
PDR Ltd. d/b/a PublicDomainRegistry.com
Created
2003-09-04T18:24:28Z
Expires
2026-09-04T18:24:28Z
Last updated
Mon, 12 Jan 2026 23:22:40 GMT
Site stage
mature
Analyzed January 12, 2025 · Report ID: 4b6119ed