parfuemerie-becker.de
ecommerceLow RiskRecommendedde · Germany
72
AI Score
Parfümerie Becker is a German online shop specializing in perfumes, cosmetics, and personal care. The site offers a range of luxury and everyday brands, with free shipping above 39€ and free gift wrapping. It uses Magento and includes various marketing tools like Google Analytics, Facebook Pixel, and TikTok Pixel. The site is well-structured with clear navigation and product categories.
BeautyEcommercePerfumeCosmeticsGerman
Overall score
72
Confidence 85%
SEO score
80
good
AI content prob.
0%
Higher = more AI
Domain age
unknown
mature
8
Risk & compliance
Verdict: Recommended
The site is legitimate, secure, and offers a good user experience. It has a clear business model and reasonable SEO. Minor improvements are possible but it is recommended for users looking for perfumes and cosmetics online.
Risk level
low
No significant risk indicators. The site is safe browsing, has low ad intrusiveness (medium, but not excessive), no malware risk, and the tech stack is standard for ecommerce. The domain rank indicates a legitimate presence.
Trust level
high
The site uses HTTPS, has a professional design, and detected no malware or security issues. It has been around for a while (despite unknown age) and uses trusted payment methods. Google Safe Browsing reports it as safe, and there are no red flags in the technical setup.
Malware risk
None detected
Ad intrusiveness
medium
Risk types
4
Content & positioning
AI content prob.
0%
The content appears to be naturally written with specific product descriptions and promotional offers, typical of human-generated ecommerce content. There are no signs of AI-generated uniformity or keyword stuffing. The site includes varied language, specific brand names, and offers like 'Gratisproben' and 'Kostenlose Geschenkverpackung', indicating human copywriting.
Content quality
high
Main topics
PerfumeMakeupSkincareBeautyCosmetics
Positioning
German online perfumery offering a wide range of branded products with free shipping and samples.
Update frequency
high
5
Tech & experience
Tech stack
ApacheMagentohtmxBootstrapGoogle AnalyticsGoogle Tag ManagerFacebook PixelTikTok PixelTawk.to
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6
SEO & traffic
SEO score
80
Traffic potential
medium
Keyword strategy
average
Keyword optimization
Current focus
ParfumMake-UpPflegeKosmetikOnline einkaufen
Missing opportunities
Luxus ParfumGeschenkideenSaisonale AktionenMarkenvergleichDuftberatung
Quick wins Fast results
Meta-Beschreibungen verbessernStrukturierte Daten für ProdukteAlt-Texte für BilderBewertungen einbindenMobile Ladezeit optimieren
The site has solid on-page SEO but can improve by focusing on long-tail keywords and structured data for better visibility in search results.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7
Business model
Category
ecommerce
Model
Online retail of perfumes and cosmetics
Monetization
Direct product salesFree shipping thresholdCustomer loyalty program
Profit potential
medium
9
Strengths & weaknesses
Advantages
+Wide product range covering many brands
+Free shipping above 39€
+Free samples and gift wrapping
+Professional design with clear navigation
+Strong social media and analytics integration
Disadvantages
−High competition in the perfume market
−Limited international shipping options
−No English language version
−Medium ad density may be distracting
−Lack of user reviews on homepage
11
Overall assessment
Overall score
72/ 100
The site is a well-established German ecommerce store with good technical implementation, clear content, and strong security. However, its global rank (#295334) indicates moderate traffic, and competition in the perfume market limits its score. Technical aspects are solid, content is good, SEO is average, trust is high, and business model is standard. The overall score reflects these balanced factors.
Growth potential
medium
Recommendations
1Improve keyword targeting for long-tail queries
2Add customer reviews and testimonials
3Optimize for voice search
4Expand social media integration
5Implement structured data for products
12
Server & security
Response time
1950 ms
IP address
168.119.205.240DE
CDN
none detected
SSL expires
Aug 18, 2026
Security headers
CSPnot set
HSTSnot set
X-Framenot set
X-Content-Typenot set
Google Safe Browsing
No threats detected
DNS records
A
168.119.205.240
MX
20 mail3.parfuemerie-becker.de100 mail.parfuemerie-becker.de10 mail2.parfuemerie-becker.de
NS
ns.udag.orgns.udag.netns.udag.de
TXT
MS=ms37756104v=spf1 a mx mx:dedi7825.your-server.de ip4:62.108.51.16 ip4:5.199.131.16 ip4:5.199.131.111 ip4:62.108.51.111 ip4:5.199.131.110 ip4:62.108.51.110 ip4:185.65.192.70 ip4:217.91.140.43 ip4:85.10.214.176 ip4:87.191.163.101 ip4:168.119.205.240 ip6:2a01:4f8:1061:12e7::2 ip6:2a01:4f8:d0a:21bd::2 include:_smtp.udag.de include:email.freshdesk.com -all
Tech data updated 2h ago
3
Domain background
Domain age
unknown
Registrar
Created
Expires
Last updated
unknown
Site stage
mature
Analyzed April 7, 2025 · Report ID: 77f05077