quantcast.com

toolLow RiskRecommendedeng · global

AI Score

Quantcast.com is a mature B2B platform specializing in programmatic advertising through its DSP, targeting performance marketers and brands. It leverages real-time data from over 100 million destinations to optimize ad campaigns and maximize ROI, with a focus on audience targeting and cross-channel performance.

advertising technologyprogrammatic advertisingdemand-side platformB2B SaaSdata analytics

Overall score

Confidence 85%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

20 years

mature · Est. 2005

Risk & compliance

Verdict: Recommended

Quantcast.com is recommended due to its strong trust profile from a 20-year domain, high-quality content targeting performance marketers, good SEO fundamentals, and profitable SaaS business model. Despite average structure and some SEO gaps, the site's established presence, low risk, and medium growth potential make it a reliable platform for digital advertising services.

Risk level

low

Low risk is supported by the mature domain, secure HTTPS, no detected malware or spam signals, professional business model, and stable WHOIS records with expiration in 2026, reducing likelihood of security or compliance issues.

Trust level

high

High trust is indicated by a 20-year domain age, registration with MarkMonitor Inc. (a reputable registrar), HTTPS enabled, no malware signals, and a global traffic rank of #12236 showing established web presence and credibility in the advertising industry.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

data privacy compliancead fraudmarket competition

Content & positioning

AI content prob.

10%

The content shows professional, industry-specific language with clear value propositions and examples like 'over 100M destinations' and 'G2’s Demand-Side Platform Category', indicating human-written marketing copy rather than AI-generated uniformity or keyword stuffing.

Content quality

high

Main topics

programmatic advertisingdemand-side platformaudience targetingreal-time dataadvertising ROI

Positioning

Quantcast positions itself as a high-performance DSP platform for digital advertising, emphasizing real-time data, audience connectivity, and ROI maximization across channels, targeting professional marketers and brands.

Update frequency

medium

Tech & experience

Tech stack

Google Analytics

HTTPS

Enabled

Mobile friendly

good

UX rating

average

Page structure

average

SEO & traffic

SEO score

Traffic potential

medium

Keyword strategy

structured

Keyword optimization

Current focus

platformquantcastbuiltaudiencescustomers

Missing opportunities

programmatic advertisingdemand-side platformreal-time biddingadvertising technologydigital marketing

Quick wins Fast results

optimiser la plateformepublicité programmatiquedonnées en temps réelciblage d'audienceROI publicitaire

Improve SEO by adding missing high-value keywords like 'programmatic advertising' and 'demand-side platform' to meta tags and content, and enhance semantic structure for better search visibility.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Established 20-year domain with high trust and global recognition

+Strong positioning in programmatic advertising with real-time data from 100M+ destinations

+Good SEO fundamentals including HTTPS, mobile-friendly design, and structured keywords

+High-profit potential from SaaS subscriptions in a growing digital ad market

+Professional content quality targeting performance marketers effectively

Disadvantages

−Average site structure with no semantic HTML detected, potentially hurting UX and SEO depth

−Medium ad density could impact user experience if not managed carefully

−Missing key SEO opportunities like 'programmatic advertising' in meta tags and content

−Limited tech stack visibility beyond Google Analytics, suggesting potential gaps in advanced analytics

−Update frequency is medium, which may affect content freshness and engagement over time

Overall assessment

Overall score

78/ 100

Overall score of 78 reflects high quality with strengths in domain trust (25% weight: high score due to 20-year age and reputable registrar), content quality (25%: high with professional, human-written copy), SEO (20%: good score from HTTPS, mobile-friendly, and structured keywords), trust/risk (20%: high trust and low risk from secure setup and no malware), and business model (10%: high profit potential from SaaS). Weaknesses include average structure and missing SEO opportunities, preventing a higher score.

Growth potential

medium

Recommendations

1Enhance site structure by adding semantic HTML elements to improve UX and SEO crawlability

2Optimize meta tags and content with missing high-value keywords like 'programmatic advertising' and 'demand-side platform'

3Expand tech stack integration for better analytics and performance tracking beyond Google Analytics

4Increase content update frequency to maintain freshness and engage users with industry trends

5Monitor ad density to ensure it remains non-intrusive and aligns with user experience goals

Server & security

Response time

428 ms

IP address

34.209.86.229Boardman, US

CDN

none detected

SSL expires

Jun 27, 2026

Security headers

CSPframe-ancestors 'self' *.build…

HSTSnot set

X-Framenot set

X-Content-Typenot set

DNS records

34.209.86.22944.240.140.16635.155.244.125

10 alt3.aspmx.l.google.com10 alt4.aspmx.l.google.com5 alt1.aspmx.l.google.com

ns-538.awsdns-03.netns-33.awsdns-04.comns-1410.awsdns-48.org

TXT

cursor-domain-verification-mc5sbk=UX5uGQGn95QgC9RPqLDWXEbZWfigma-domain-verification=4fc702bb76e41b73822c9341f57c4f590d1a24ef1a1092870436dac7d11bff8d-1745955127atlassian-domain-verification=XA8f7T4mp7E17TLV8WuYUZx63z0McRcc022Xk2GaYPkKI1eLzmlta35XiQDmxyET

Tech data updated 1h ago