razorfish.com
enterpriseLow RiskRecommendeden · US
87
AI Score
Razorfish is a leading digital marketing agency founded in 1995, specializing in creating connected brand experiences across digital channels. With a focus on transformation, the agency helps brands like CVS and Hawaii Tourism Authority innovate in marketing, loyalty, and customer experience. The site showcases case studies, thought leadership, and service offerings in an SEO-optimized, mobile-friendly design.
enterprisedigital agencymarketing transformationbrand experiencethought leadershipestablished brand
Overall score
87
Confidence 90%
SEO score
78
good
AI content prob.
10%
Higher = more AI
Domain age
31 years
mature · Est. 1995
8
Risk & compliance
Verdict: Recommended
Razorfish is a top-tier digital agency with strong trust signals, excellent content, and robust technical setup. Minor SEO optimizations could further boost traffic, but overall it is a highly credible and effective business site.
Risk level
low
Minimal risk: legal business, no spam indicators, secure HTTPS, and owned by a major corporation. No unusual WHOIS privacy or suspicious tech.
Trust level
high
Domain registered for 31 years, Google Safe Browsing safe, no malware detected, and the site represents a well-known global agency with a strong reputation.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4
Content & positioning
AI content prob.
10%
The copy reads as professional and human-crafted with consistent brand voice, lack of repetitive phrasing, and includes specific examples of client work such as CVS and Hawaii Tourism Authority, indicating original human authorship.
Content quality
high
Main topics
digital marketingbrand experiencedigital transformationcustomer loyaltymarketing strategy
Positioning
A leading digital marketing agency specializing in creating connected brand experiences and transformation.
Update frequency
high
5
Tech & experience
Tech stack
NetlifyMagentoNuxt.jsTailwind CSSGoogle Tag Manager
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6
SEO & traffic
SEO score
78
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
digital transformationbrand experiencecustomer loyalty
Missing opportunities
digital marketing ROImarketing automationcustomer experience strategyomnichannel marketingdata-driven marketing
Quick wins Fast results
digital marketing agency servicesmarketing transformation case studiesbrand loyalty programs
The site strongly emphasizes 'experience' and 'transformation'. For quick traffic gains, they should optimize for specific service-based keywords like 'digital marketing agency' and 'CX strategy' which appear underexploited in H1/H2 tags.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7
Business model
Category
content
Model
Provides digital marketing transformation services including strategy, creative, and technology solutions.
Monetization
project-based feesretainersconsulting
Profit potential
high
9
Strengths & weaknesses
Advantages
+Established brand with 31 years of domain history
+Comprehensive digital marketing services
+High-quality, human-written content with thought leadership
+Strong technical SEO foundation with clear structure
+Secure HTTPS and mobile-friendly design
Disadvantages
−Global rank #242651 indicates relatively lower traffic compared to top agencies
−Missing specific service-oriented keywords like 'PPC management' or 'SEO services' in headings
−Last modified unknown, suggesting possible infrequent updates to some meta info
−Reliance on a single H1 might limit keyword targeting
−Medium ad density could distract from core content
11
Overall assessment
Overall score
87/ 100
The site exhibits strong technical foundation, high-quality human-written content, and excellent trust signals from a 31-year-old domain. SEO is solid but could be optimized for service-specific keywords. Overall business viability is very high.
Growth potential
high
Recommendations
1Optimize H1 and H2 tags to include service-specific keywords like 'Digital Marketing Agency' and 'CX Strategy'
2Create dedicated landing pages for individual services such as SEO, PPC, and social media marketing
3Add structured data (e.g., Organization schema) to enhance search visibility
4Increase blog posting frequency to cover trending topics in digital transformation
5Consider targeting long-tail keywords around specific industries like retail or healthcare transformation
12
Server & security
Response time
491 ms
IP address
104.198.14.52The Dalles, US
CDN
none detected
SSL expires
Jun 24, 2026
Security headers
CSPnot set
HSTSmax-age=31536000
X-Framenot set
X-Content-Typenot set
Google Safe Browsing
No threats detected
DNS records
A
104.198.14.52
MX
0 razorfish-com.mail.protection.outlook.com
NS
ns5.publicisgroupe.comns1.publicisgroupe.comns3.publicisgroupe.com
TXT
pNPEq2YwogYHE0HBs17YYNVDns72r3O6qwrEacnqc4rsTEPmauM+jQ4lfcdU2xXmwMGO0c8amtyxrmvlZjYYiA==google-site-verification=ySyAdXy6dW1twuEIu7a5yKiyr7kMFWIrrTGXT8qlSNcMS=A4CA1DABE913FF121719654A28BF61E8FA49AA98
Tech data updated 3h ago
3
Domain background
Domain age
31 years
Registrar
CSC Corporate Domains, Inc.
Created
1995-03-08T05:00:00Z
Expires
2027-03-09T05:00:00Z
Last updated
unknown
Site stage
mature
Analyzed April 9, 2025 · Report ID: f9b3e87f