rent.com

contentLow RiskRecommendedfra · US

AI Score

Rent.com is a well-established rental marketplace in the United States, offering a comprehensive database of rental properties including apartments, houses, condos, and townhouses. The platform provides search tools, renter tips, and a mobile app to streamline the rental process. With a domain age of 27 years and a global traffic rank of #12,720, it is a trusted resource for millions of renters seeking their next home.

rental marketplacereal estateUS-focusedmature domainhigh traffic

Overall score

Confidence 90%

SEO score

good

AI content prob.

Higher = more AI

Domain age

27 years

mature · Est. 1998

Risk & compliance

Verdict: Recommended

Rent.com is a mature, trustworthy rental platform with strong SEO, high-quality content, and a clear business model. Its long domain history and good user experience make it a reliable resource for renters. Minor improvements in keyword coverage and ad management could further enhance its performance.

Risk level

low

No malware or security issues detected. The site uses HTTPS, has a professional design, and is listed in Google Safe Browsing as safe. Ad density is medium but not intrusive, and the content is well-structured.

Trust level

high

Rent.com has been operating for 27 years with a stable WHOIS record, HTTPS enabled, and a clean reputation. The domain age and consistent presence indicate a trustworthy platform with established user trust.

Malware risk

None detected

Ad intrusiveness

medium

Risk types

Content & positioning

AI content prob.

The content appears human-written with natural phrasing, specific examples like 'apartmentssan' and 'housessan' indicating real user queries, and a consistent tone across pages. No signs of keyword stuffing or repetitive patterns typical of AI-generated text.

Content quality

high

Main topics

rental listingsapartments for renthouses for rentrenter tipsproperty search

Positioning

Rent.com positions itself as the fastest and most comprehensive rental search platform in the US, emphasizing ease of use and a wide selection of properties.

Update frequency

high

Tech & experience

Tech stack

Next.js

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

nearrentapartmentsappcitybeachstoreapartmentssanhousessanrentalsnew

Missing opportunities

pet-friendly rentalsshort-term leasesfurnished apartmentsstudent housingluxury rentals

Quick wins Fast results

Add meta keywords for 'pet-friendly apartments'Optimize for 'short-term rental' searchesCreate content around 'student housing near universities'

Rent.com has strong keyword coverage for general rental terms but misses opportunities in niche segments like pet-friendly, short-term, and student housing. Adding targeted content and meta tags for these areas could capture additional traffic.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Long-established domain with 27 years of trust and authority

+Comprehensive rental listings across the US with high update frequency

+Strong SEO with good keyword coverage and structured strategy

+Mobile-friendly design with a dedicated app for user convenience

+Clear site structure and good UX rating

Disadvantages

−Ad density is medium, which may slightly impact user experience

−Missing niche keyword opportunities like pet-friendly or short-term rentals

−Limited international presence, focused only on the US market

−No visible user reviews or ratings for listings, reducing social proof

−Reliance on advertising may lead to potential bias in listing prominence

Overall assessment

Overall score

78/ 100

Rent.com scores well due to its strong domain authority (27 years), high-quality content, good SEO, and clear structure. However, medium ad density and missing niche keywords prevent it from reaching the top tier. The global rank of #12,720 supports a score in the high-quality range.

Growth potential

high

Recommendations

1Expand keyword targeting to include pet-friendly, short-term, and student housing

2Add user reviews and ratings for listings to enhance trust and engagement

3Reduce ad density slightly to improve user experience

4Create localized content for major cities to capture long-tail traffic

5Consider international expansion or partnerships to diversify audience

Server & security

Response time

618 ms

IP address

3.163.175.109US

CDN

AWS CloudFront

SSL expires

Dec 13, 2026

Security headers

CSPnot set

HSTSnot set

X-Framenot set

X-Content-Typenot set

DNS records

3.163.175.1093.163.175.1253.163.175.2

30 alt2.aspmx.l.google.com50 aspmx3.googlemail.com10 aspmx.l.google.com

ns-1439.awsdns-51.orgns-1617.awsdns-10.co.ukns-206.awsdns-25.com

TXT

google-site-verification=okDnk-YFPLQd0C4YAA9g0Mnae9epcT-WC5wWDtJ7q_Adocusign=e5581469-9dc7-48a3-a84b-a713832dd90fatlassian-domain-verification=rwOr6fcRJ7SkG/21V4c12Db6q8SC1zuzUYFB7nRVs2r6xKcAIZ+JvZ994kep/Drm

Tech data updated 1h ago