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riotgames.com

contentLow RiskRecommendedeng · global
87
AI Score
riotgames.com is the official central hub for Riot Games, one of the world's most popular and successful video game developers. The site showcases the company's full portfolio of hit titles including League of Legends, VALORANT, Teamfight Tactics, and Wild Rift, alongside information about global esports events, entertainment projects like Arcane, and open job opportunities for prospective employees. It serves gamers, esports fans, media, and job seekers with up-to-date official content.
video gamesgame developmentesportsdigital entertainmentgamingLeague of LegendsVALORANT
Overall score
87
Confidence 95%
SEO score
85
good
AI content prob.
10%
Higher = more AI
Domain age
21 years
mature · Est. 2004
8

Risk & compliance

Verdict: Recommended
This is the official website of a well-established, globally recognized leading video game developer with extremely high traffic and strong trust signals, making it safe and useful for all its target audiences.
Risk level
low
There are no detected spam, scam, or malicious signals on this official domain of a major regulated global company, with no indicators of harmful activity.
Trust level
high
The domain is 21 years old, ranks in the top 1000 websites globally, is owned by a well-established, publicly traded gaming company, uses a reputable registrar, and has HTTPS enabled for secure browsing.
Malware risk
None detected
Ad intrusiveness
medium
Risk types
4

Content & positioning

AI content prob.
10%
All content on the site is official brand copy written by human creators for a major established gaming company, with unique, specific updates for new game content and no signs of AI-generated uniformity or keyword stuffing.
Content quality
high
Main topics
Video game developmentGame publishingEsports eventsDigital entertainmentCompany updates
Positioning
Official brand and content hub for a leading global video game company, delivering trusted, up-to-date information for all audiences interested in Riot Games' products and IP.
Update frequency
high
5

Tech & experience

Tech stack
Google Analytics
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6

SEO & traffic

SEO score
85
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
Riot GamesLeague of LegendsVALORANTTFT Set 17Arcane
Missing opportunities
long-tail keywords for new playersjob opening keyword optimizationArcane IP search targetingregional localized keyword variations
Quick wins Fast results
add core game keywords to heading tagsoptimize internal linking to individual game pagesupdate meta tags for new content updates
The site already has strong foundational SEO, but can improve on-page optimization for newer content and non-gaming audience segments to capture additional relevant traffic.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
content
Model
Riot Games is a global video game developer and publisher that operates a portfolio of free-to-play games, supported by in-game purchases, esports commercial rights, merchandise sales, and entertainment IP licensing.
Monetization
In-game microtransactionsEsports media rightsMerchandise salesIP licensing
Profit potential
high
9

Strengths & weaknesses

Advantages
+World-class top 1000 global traffic ranking
+21-year established domain with strong global brand recognition
+HTTPS enabled and fully mobile-friendly
+Clear, simple site structure for easy navigation
+High-quality, trusted original content from a major brand
Disadvantages
No configured meta keywords for on-page SEO
Limited core keyword placement in main heading tags
No public transparency around server configuration
Medium ad density that can negatively impact user experience
11

Overall assessment

Overall score
87/ 100
The site earns a high overall score due to its world-class top 1000 global traffic ranking, 21-year trusted brand history, strong technical foundation, high quality original content, and consistent market demand for its products and services.
Growth potential
high
Recommendations
1Add core brand and game keywords to main heading tags across key pages
2Optimize meta tags to include relevant keywords for core offerings
3Expand long-tail keyword targeting for job seekers and entertainment fans
4Increase transparency around technical security and server infrastructure
5Adjust ad placement to reduce intrusiveness for returning visitors
12

Server & security

Response time
333 ms
IP address
23.216.147.196Seattle, US
CDN
none detected
SSL expires
Nov 25, 2026
Security headers
CSPnot set
HSTSmax-age=31536000; includeSubDo…
X-FrameSameorigin
X-Content-Typenot set
DNS records
A
23.216.147.19623.216.147.203
MX
20 alt1.aspmx.l.google.com10 aspmx.l.google.com30 aspmx3.googlemail.com
NS
a20-65.akam.neta7-67.akam.neta6-66.akam.net
TXT
v=spf1 include:_spf.google.com include:amazonses.com include:mg-spf.greenhouse.io a:b.spf.service-now.com a:c.spf.service-now.com a:d.spf.service-now.com ip4:54.201.189.228/32 ip4:34.213.31.244/32 ip4:192.91.144.4/32 ip4:35.81.60.45/32 ~allonetrust-domain-verification=b9a7e3440aaa4df8b127b83bf47588bblogmein-verification-code=ac9349e4-919b-4e07-a02f-7ed5ec8be131
Tech data updated 6d ago
3

Domain background

Domain age
21 years
Registrar
MarkMonitor Inc.
Created
2004-11-12T00:20:36Z
Expires
2026-11-12T00:20:36Z
Last updated
unknown
Site stage
mature
Analyzed May 20, 2024 · Report ID: 1ea5653c