Home/Reports/rottentomatoes.com

rottentomatoes.com

contentLow RiskRecommendedeng · global
80
AI Score
Rotten Tomatoes is a high-traffic entertainment website that aggregates critic and audience reviews for movies and TV shows, featuring the Tomatometer as a quality metric. It offers trailers, showtimes, ticket purchasing via Fandango, and regular content updates, serving as a go-to resource for film enthusiasts and general audiences seeking reliable entertainment information.
entertainmentreviewsmoviesTV showstrusted source
Overall score
80
Confidence 90%
SEO score
85
good
AI content prob.
10%
Higher = more AI
Domain age
26 years
mature · Est. 1999
8

Risk & compliance

Verdict: Recommended
Rotten Tomatoes is a well-established, high-traffic site with strong trust, quality content, and effective SEO, making it a reliable resource despite some UX issues from ads; it is recommended for users seeking authoritative entertainment reviews and information.
Risk level
low
No malware risks are indicated from Safe Browsing (though skipped), the domain has long-term registration until 2027, and the site uses secure HTTPS, with no evident security or compliance issues based on the provided data.
Trust level
high
The site has a 26-year domain age, uses HTTPS, is ranked #2799 globally indicating high traffic and authority, and is registered with MarkMonitor Inc., a reputable registrar, all contributing to strong trust signals in the entertainment industry.
Malware risk
None detected
Ad intrusiveness
high
Risk types
ad-related user experience issues
4

Content & positioning

AI content prob.
10%
The content shows natural variation in phrasing, includes specific examples like 'Beef: Season 2 First Reviews' and 'CinemaCon: Day 4', and lacks uniform sentence structures or keyword stuffing, indicating human editorial curation typical of established entertainment news and reviews.
Content quality
high
Main topics
moviesTV showsreviewstrailersshowtimes
Positioning
Rotten Tomatoes positions itself as the definitive and most trusted source for movie and TV quality measurement through its Tomatometer, offering comprehensive reviews, trailers, and ticketing services to guide entertainment decisions.
Update frequency
high
5

Tech & experience

Tech stack
WordPress
HTTPS
Enabled
Mobile friendly
good
UX rating
average
Page structure
clear
6

SEO & traffic

SEO score
85
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
moviesTV showsreviewstrailerswatchlist
Missing opportunities
best movies 2024streaming guidesactor interviewsaward predictionsbehind-the-scenes
Quick wins Fast results
optimize H1 tagsadd meta keywordsimprove internal linkingreduce ad densityenhance mobile speed
Improve SEO by adding H1 tags for better hierarchy, optimizing meta keywords, and reducing ad intrusiveness to enhance user experience and crawlability.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
content
Model
Advertising and affiliate sales through ticket partnerships (e.g., Fandango), with potential subscription or premium features.
Monetization
display adsaffiliate ticket salessponsored contentnewsletter promotions
Profit potential
high
9

Strengths & weaknesses

Advantages
+High global traffic rank (#2799) ensures broad reach and authority
+Long domain age (26 years) builds trust and search engine credibility
+Strong content quality with regular updates and human-curated reviews
+Effective SEO with structured keywords and good mobile optimization
+Clear business model leveraging ads and affiliate sales for profitability
Disadvantages
High ad density may degrade user experience and increase bounce rates
Lack of H1 tags weakens page structure and SEO hierarchy
No meta keywords limit keyword targeting opportunities
Reliance on WordPress may pose scalability or security challenges
Potential over-reliance on affiliate revenue could affect content neutrality
11

Overall assessment

Overall score
80/ 100
The site scores high in technical aspects (HTTPS, mobile-friendly) and content quality (human-written, frequent updates), with strong SEO and trust due to global rank and domain age, but is penalized for high ad intrusiveness and minor structural issues, placing it in the high-quality tier just below world-class.
Growth potential
medium
Recommendations
1Reduce ad density to improve user experience and retention
2Add H1 tags to enhance page structure and SEO performance
3Expand content to include more trending topics like streaming guides
4Optimize meta elements for better keyword targeting
5Explore new monetization methods like premium subscriptions
12

Server & security

Response time
523 ms
IP address
23.210.216.132Seattle, US
CDN
none detected
SSL expires
Oct 18, 2026
Security headers
CSPnot set
HSTSmax-age=31536000 ; includeSubD…
X-FrameSAMEORIGIN
X-Content-Typenosniff
DNS records
A
23.210.216.13223.210.216.167
MX
10 mxa-00a17301.gslb.pphosted.com10 mxb-00a17301.gslb.pphosted.com20 mx0b-00a17301.pphosted.com
NS
a13-65.akam.neta2-65.akam.neta4-66.akam.net
TXT
google-site-verification=SOiuNurCT5KQ4utFqj2pH9D2Oww8G4r1K_Gnt27e-hQairtable-verification=1ee1c3d067dcf9300bc65f995e7c794bZOOM_verify_oGsblYdrOBX5vRITDGidMv
Tech data updated 5h ago
3

Domain background

Domain age
26 years
Registrar
MarkMonitor Inc.
Created
1999-05-14T08:36:32Z
Expires
2027-05-14T08:37:07Z
Last updated
unknown
Site stage
mature
Analyzed April 10, 2025 · Report ID: b4075260