SheKnows

SheKnows.com is a well-established digital media brand focused on providing content for women, particularly mothers and millennial audiences. Founded in 1999 by Philippa Isom, the site initially served as a resource for parenting advice and quickly expanded into entertainment, celebrity gossip, fashion, beauty, and health. Over the years, SheKnows grew through organic content and strategic acquisitions, most notably merging with BlogHer in 2011 to create SheKnows Media. The company became a subsidiary of Penske Media Corporation in 2018, joining a portfolio that includes Variety, Rolling Stone, and The Hollywood Reporter. The domain sheknows.com hosts millions of articles, videos, and galleries, drawing significant traffic from search engines and social media. As of 2025, it ranks approximately 12,713 globally according to traffic estimates, indicating a strong, loyal readership. The site is monetized primarily through display advertising, sponsored content, and affiliate marketing. SheKnows is known for its voice-driven content that resonates with modern mothers, featuring both staff writers and a network of contributors. The platform also hosts the annual BlogHer conference, fostering community among women creators. Despite competition from larger networks like Dotdash Meredith, SheKnows maintains a unique position by blending high-quality lifestyle journalism with user-generated perspectives. The domain's infrastructure is hosted on WordPress.com VIP (Automattic) with DNS via Amazon Route 53 and email via Microsoft 365, reflecting enterprise-grade reliability. With a domain age of 27 years and ownership by a major media conglomerate, SheKnows.com is a trusted source of information and entertainment for its audience.