Smaato

Smaato is a leading global advertising technology company that specializes in enabling programmatic advertising for mobile app and digital publishers, as well as advertising partners across the world. Founded in 2005, the company registered its primary domain smaato.net in 2006, and has grown to become a major established player in the mobile advertising ecosystem, focusing on in-app advertising, real-time bidding, and end-to-end monetization solutions for digital content creators and publishers. As an independent advertising platform, Smaato connects publishers looking to monetize their digital mobile inventory with brands and advertisers seeking targeted ad placement across mobile, connected, and on-the-go devices. The company has built a reputation for its high-performance, scalable infrastructure that can handle billions of ad impressions daily, supporting both open exchange and private marketplace transactions for digital advertising. With nearly two decades of operation in the ad tech space, Smaato has successfully navigated multiple major shifts in the digital advertising industry, including the transition from desktop-first to mobile-first advertising, and ongoing adaptations to changing privacy regulations across North American, European, and Asian markets. The domain smaato.net serves as the main online hub for the company’s corporate information, client platform access for existing publishing and advertising partners, and outreach to new customers looking to leverage its ad technology stack. Ranked within the top 1000 global domains by traffic, smaato.net draws consistent high volumes of traffic from advertising professionals, publisher partners, and industry stakeholders across the world, reflecting its significant and long-standing position in the global ad tech sector.