streeteasy.com

toolLow RiskRecommendedeng · New York City, USA

AI Score

StreetEasy is a specialized real estate platform for NYC, providing comprehensive listings for apartments, condos, and homes across Manhattan, Brooklyn, Bronx, Queens, and Staten Island, along with tools and content for renters, buyers, sellers, and professionals.

real-estatenychigh-trafficestablishedmobile-optimized

Overall score

Confidence 90%

SEO score

good

AI content prob.

Higher = more AI

Domain age

20 years

mature · Est. 2005

Risk & compliance

Verdict: Recommended

StreetEasy is a mature, high-traffic real estate tool with strong trust signals, quality content, and good SEO, making it a reliable resource for NYC housing; minor improvements in ads and on-page elements can further enhance its performance.

Risk level

low

No malware signals detected, domain registration is stable with GoDaddy, and the site follows standard web practices; however, high ad density could pose minor user experience risks, but overall operational risks are minimal.

Trust level

high

The site has a 20-year domain age, uses HTTPS for security, is ranked #6200 globally indicating high traffic and reliability, and operates in a regulated real estate sector with professional content, all contributing to strong user trust.

Malware risk

None detected

Ad intrusiveness

high

Risk types

ad intrusivenessdata privacy concerns

Content & positioning

AI content prob.

The content shows natural variation in phrasing, includes specific examples like listings for apartments and condos, and lacks repetitive keyword stuffing, indicating human-written material tailored for real estate audiences.

Content quality

high

Main topics

NYC real estateapartment rentalshome buyingproperty salesmarket content

Positioning

StreetEasy positions itself as the go-to real estate search engine for New York City, offering detailed listings, market tools, and educational content to help users navigate the competitive NYC housing market effectively.

Update frequency

high

Tech & experience

Tech stack

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

NYC real estateapartments for renthome searchmarket insightsreal estate professionals

Missing opportunities

NYC neighborhood guidesmortgage calculatorsproperty investment tipsrental law resourcesvirtual tour features

Quick wins Fast results

Optimize H1 tags for clarityAdd meta keywords for niche termsEnhance local SEO with borough-specific pagesImprove image alt texts for listingsCreate FAQ sections for common queries

Focus on expanding content depth with neighborhood guides and tools like mortgage calculators, while refining on-page SEO elements such as H1 tags and meta keywords to capture more long-tail traffic.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+High global traffic rank (#6200) ensures broad visibility

+Strong domain authority with 20 years of operation builds trust

+Comprehensive NYC real estate coverage attracts targeted users

+Mobile-friendly design enhances accessibility on all devices

+Structured SEO strategy with clear meta descriptions and headings

Disadvantages

−High ad density may degrade user experience and increase bounce rates

−Lack of meta keywords limits niche search optimization opportunities

−Vague H1 tag ('This is where it starts') reduces immediate content clarity

−Limited tech stack visibility could hinder performance insights

−Potential data overload from extensive listings without advanced filtering

Overall assessment

Overall score

80/ 100

The site scores high in technical aspects (HTTPS, mobile-friendly) and content quality with human-written, focused real estate material, plus strong SEO from a global rank of #6200, but is penalized slightly for high ad intrusiveness and minor SEO gaps like vague H1 tags.

Growth potential

high

Recommendations

1Reduce ad density to improve user experience and retention rates

2Optimize H1 tags to clearly state the page purpose for better SEO

3Expand content with neighborhood-specific guides and interactive tools

4Enhance meta keywords to target long-tail search queries effectively

5Implement advanced filtering options for listings to streamline user searches

Server & security

Response time

7180 ms

IP address

52.85.129.32US

CDN

AWS CloudFront

SSL expires

Sep 24, 2026

Security headers

CSPnot set

HSTSmax-age=63072000; includeSubDo…

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

52.85.129.3252.85.129.1052.85.129.91

1 smtp.google.com

ns-1665.awsdns-16.co.ukns-1356.awsdns-41.orgns-1002.awsdns-61.net

TXT

atlassian-domain-verification=c71IIPGUjHcRhiWLTvLt9Z5+Qpz/BReyjmIKOIi2BFnAYdJtCTTmxzkU4d2Jv1fjv=spf1 mx include:spf.protection.outlook.com include:_spf.google.com include:servers.mcsv.net include:mail.zendesk.com include:spfv1.streeteasy.com a:zgateway.zuora.com ~allgoogle-site-verification=7Cw0Rx2OZn3oG89DHC1XFRRjcPzMIfdLEzM9T1aXbm8

Tech data updated 3h ago