swaraj-india.com
contentLow RiskNeutralEnglish · India
60
AI Score
Swaraj Federation of Multipurpose Cooperatives Ltd. is an Indian organization dedicated to supporting cooperative societies, PACS, FPOs, and SHGs across rural India. The website provides information on tenders, procurement, and rural value chains. It operates under the MSCS act and aims to strengthen the cooperative movement in India. The site is built on Magento and hosted on LiteSpeed, offering a secure HTTPS connection. However, the page lacks semantic HTML structure and clear content hierarchy, which may hinder user experience and SEO performance.
CooperativeRural DevelopmentIndiaMagentoInformation Site
Overall score
60
Confidence 60%
SEO score
45
average
AI content prob.
15%
Higher = more AI
Domain age
3 years
growing · Est. 2022
8
Risk & compliance
Verdict: Neutral
Swaraj-india.com is a legitimate niche information site with good trust signals but poor SEO and content structure. It serves its purpose for visitors familiar with the cooperative sector but needs significant optimization to attract broader organic traffic. Neutral verdict indicates it is neither highly recommended nor harmful.
Risk level
low
No security issues detected (safe browsing, HTTPS, low ads). The content is niche but non-controversial. The only potential risk is lack of privacy policy or contact information, but none flagged by technical scan.
Trust level
high
The domain is 3 years old, uses HTTPS, has no malware detection from Google Safe Browsing, and low ad density. The registrar is GoDaddy, a reputable provider. These factors collectively indicate a trustworthy site for information browsing.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4
Content & positioning
AI content prob.
15%
The meta description and title appear manually written with relevant keywords, but the page has no H1/H2 tags or high-frequency keywords detected, suggesting thin content. However, the phrasing is natural and lacks AI-generated patterns such as repetition or over-optimization.
Content quality
medium
Main topics
Cooperative SocietiesRural DevelopmentTendersProcurementValue Chains
Positioning
A central federation promoting cooperative-based rural development in India by offering procurement, tendering, and support services to agricultural cooperatives.
Update frequency
medium
5
Tech & experience
Tech stack
LiteSpeedMagento
HTTPS
Enabled
Mobile friendly
good
UX rating
average
Page structure
chaotic
6
SEO & traffic
SEO score
45
Traffic potential
medium
Keyword strategy
none
Keyword optimization
Current focus
Cooperative FederationMultipurpose CooperativeIndia Cooperative SocietyRural Development IndiaSwaraj India
Missing opportunities
Agriculture CooperativesFarmer Producer CompaniesDigital Cooperative PlatformMembership BenefitsTender Alerts
Quick wins Fast results
Add H1 heading with primary keywordImprove meta description lengthImplement semantic structure (H2 tags)Optimize image alt textsAdd internal linking
The site lacks foundational SEO elements like H1/H2 tags and a clear keyword strategy. Adding a single H1 tag with 'Swaraj Federation of Multipurpose Cooperatives' and structuring content with H2 tags for key sections (e.g., 'About Us', 'Tenders', 'Procurement') can significantly improve search visibility. The meta description is already decent but can be expanded to include more action-oriented terms. Additionally, leveraging high-volume keywords such as 'agriculture cooperatives in India' or 'cooperative tender alerts' would attract more targeted traffic.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7
Business model
Category
content
Model
Informational and service facilitation for cooperative societies, likely funded through membership fees or commissions on tenders/procurement
Monetization
Membership feesTender facilitation feesProcurement commissions
Profit potential
low
9
Strengths & weaknesses
Advantages
+Secure HTTPS connection
+Google Safe Browsing clear
+Low ad density improves user experience
+Relevant meta description content
+Established domain age of 3 years
Disadvantages
−No H1 or H2 tags (no semantic structure)
−Missing high-frequency keywords
−Limited content detected (thin page)
−No internal or external linking structure
−Page language detection failed
11
Overall assessment
Overall score
60/ 100
The site has a solid trust profile (HTTPS, safe browsing, low ads) and clear positioning. However, it suffers from poor SEO fundamentals: no heading tags, no keyword optimization, and limited content. The technical implementation is basic (Magento without structure). The business model has low profit potential due to niche audience. Overall score reflects average functionality with notable weaknesses in content and SEO.
Growth potential
low
Recommendations
1Add H1 tag with primary keyword (e.g., 'Swaraj Federation of Multipurpose Cooperatives')
2Structure content with H2 tags for each section (About, Tenders, Procurement, Contact)
3Expand content with articles on cooperative success stories and how-to guides
4Include internal links to related pages and external links to government schemes
5Add a blog or news section to improve update frequency and attract organic traffic
12
Server & security
Response time
1001 ms
IP address
103.224.246.193IN
CDN
none detected
SSL expires
Sep 2, 2026
Security headers
CSPnot set
HSTSnot set
X-Framenot set
X-Content-Typenot set
Google Safe Browsing
No threats detected
DNS records
A
103.224.246.193
MX
0 swaraj-india.com
NS
ns2.wonderwebhub.comns1.wonderwebhub.com
TXT
v=spf1 ip4:103.224.246.193 include:_spf.hostingcosmos.com +a +mx include:antispamcloud.com ~all
Tech data updated 3h ago
3
Domain background
Domain age
3 years
Registrar
GoDaddy.com, LLC
Created
2022-08-23T16:56:41Z
Expires
2026-08-23T16:56:41Z
Last updated
Mon, 08 Jun 2026 12:11:03 GMT
Site stage
growing
Analyzed April 6, 2025 · Report ID: 05f45788