Home/Reports/terra.com.br

terra.com.br

contentLow RiskNeutralpor · Brazil

AI Score

Terra.com.br is a long-established Brazilian portal providing comprehensive news, entertainment, sports, lifestyle, and utility content. It serves as a one-stop destination for Brazilian audiences with sections like Futebol, Horóscopo, Notícias, and Receitas, supported by technologies like Angular and Google Analytics.

news portalentertainmentBrazilian mediacontent aggregatorad-supported

Overall score

Confidence 85%

SEO score

average

AI content prob.

Higher = more AI

Domain age

37 years

mature · Est. 1989

Risk & compliance

Verdict: Neutral

Verdict is neutral because Terra.com.br is a well-established Brazilian portal with high traffic and trust from its 37-year domain age, but it suffers from high ad intrusiveness, average SEO, and content quality issues that prevent a 'recommended' rating, while not being poor enough to 'avoid'.

Risk level

low

Risk level is low as HTTPS is enabled, mobile viewport is present, and no malware signals are reported; however, high ad density could pose minor usability risks, and the absence of Google Safe Browsing check leaves a small uncertainty.

Trust level

medium

Trust level is medium due to the site's long domain age of 37 years and high global traffic rank #1057, indicating established presence, but the high ad density and lack of detailed WHOIS info may slightly reduce user trust.

Malware risk

low

Ad intrusiveness

high

Risk types

ad-related issuesdata privacy concerns

Content & positioning

AI content prob.

The content appears human-written based on the natural phrasing in the meta description and H2 tags, which include specific Brazilian cultural references like 'Futebol' and 'Imposto de Renda', and lacks the uniform sentence structure or keyword stuffing typical of AI-generated text.

Content quality

medium

Main topics

NotíciasEsportesEntretenimentoHoróscopoReceitas

Positioning

Terra positions itself as a comprehensive portal for Brazilian users, combining news, entertainment, sports, and lifestyle content to attract a broad audience with daily updates and interactive features.

Update frequency

high

Tech & experience

Tech stack

AngularGoogle Analytics

HTTPS

Enabled

Mobile friendly

good

UX rating

average

Page structure

average

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

notíciasesporteshoróscoporeceitasvídeos ao vivo

Missing opportunities

tecnologiasaúdeentretenimentoapostasvida e estilo

Quick wins Fast results

otimizar meta keywordsmelhorar tags H1reduzir densidade de anúnciosadicionar schema markupmelhorar velocidade de carregamento

Improve SEO by optimizing meta keywords, enhancing H1 tags, reducing ad density, adding schema markup, and improving page load speed to boost rankings and user engagement.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+High global traffic rank #1057 indicates strong established presence

+Long domain age of 37 years builds credibility and trust

+Diverse content covering news, sports, entertainment, and lifestyle attracts broad audience

+Mobile-friendly design with HTTPS ensures basic security and accessibility

+Structured keyword strategy with clear sections like Futebol and Horóscopo

Disadvantages

−High ad density reduces user experience and may drive away visitors

−Lack of meta keywords and generic H1 tag 'Página principal' limits SEO optimization

−Page structure with 3 header and 4 nav elements suggests potential clutter

−Unknown last updated date raises questions about content freshness

−Reliance on advertising as primary monetization may not be sustainable long-term

Overall assessment

Overall score

72/ 100

Overall score is 72 based on technical (good HTTPS and mobile, but average structure), content (medium quality with high update frequency), SEO (average with structured keywords but missing optimizations), trust/risk (medium trust with low risk), and business (medium profit potential). The high global rank #1057 boosts the score, but high ad density and SEO weaknesses hold it back from higher tiers.

Growth potential

medium

Recommendations

1Reduce ad density to improve user experience and retention

2Optimize meta tags and H1 headings for better SEO performance

3Update page structure to reduce clutter and enhance navigation

4Diversify monetization methods beyond advertising to increase profit potential

5Regularly update content and ensure transparency with last modified dates

Server & security

Response time

712 ms

IP address

48.211.234.142GB

CDN

none detected

SSL expires

Mar 12, 2027

Security headers

CSPnot set

HSTSmax-age=63072000 ; includeSubD…

X-FrameSAMEORIGIN

X-Content-Typenot set

DNS records

48.211.234.142

10 mx.terra.com.br

a13-65.akam.netb.dns.terra.com.bra28-64.akam.net

TXT

facebook-domain-verification=jo0xq26tv2sipcmv7uk2rzm59hjhoe_a4ycbv8oasgpslcbek576v5bga5fqpmgoogle-site-verification=yWevg2bUaHirLYpgayrI9ZHK2GsuL8Hl8ZpYzuneCIw

Tech data updated 2h ago