Overview
Tock is a technology platform designed for the hospitality industry, specializing in reservation management, table booking, event ticketing, and guest communication. Founded in 2014 by Nick Kokonas, co-owner of the Alinea Group, Tock aimed to solve the inefficiencies of traditional reservation systems by offering a flexible model that supports everything from standard reservations to prepaid ticketed events. The platform is used by thousands of restaurants, wineries, and other hospitality venues worldwide, ranging from Michelin-starred establishments to casual dining spots. In April 2021, Tock was acquired by Squarespace for over $400 million, integrating its capabilities into Squarespace's ecosystem of website building and e-commerce tools for small and medium businesses. Tock's features include online reservations, waitlist management, integrated payment processing, marketing tools, and detailed analytics. The platform is known for its 'Tock To Go' online ordering system and its support for complex event ticketing, making it a versatile solution for venues that host multi-course dinners, wine tastings, and other paid experiences. Tock competes with services like OpenTable, Resy, and SevenRooms, but differentiates itself through its emphasis on prepaid ticketed events and its robust backend for managing high-end dining experiences. The company is headquartered in Chicago, Illinois, and continues to operate as a standalone brand under Squarespace. Tock's domain, tock.com, is a key digital asset for the company, serving as the primary website for customers to discover and book reservations, as well as for venue operators to access their dashboard. The domain was registered in 2000 but was acquired by Tock later. It uses Google Cloud infrastructure and Google Workspace for email, indicating a modern, cloud-native stack. Despite not being publicly accessible for automated analysis, tock.com is widely recognized in the hospitality tech space and has a strong reputation for reliability and innovation.
Company Profile
Tock is a cloud-based reservation, table management, and event ticketing platform for hospitality businesses. It enables venues to manage bookings, accept payments, market events, and streamline operations. Acquired by Squarespace in 2021, Tock operates as a subsidiary and serves thousands of restaurants, wineries, and event spaces globally.
Online reservation systemTable management and floor plan editorEvent ticketing (prepaid and deposit)Tock To Go online orderingGuest CRM and marketing automationAnalytics and reporting dashboard
Market PositionTock is a leading player in the premium restaurant reservation technology market, known for its support of high-end ticketed dining experiences. It competes with OpenTable, Resy, and SevenRooms, and is often favored by Michelin-starred and independent fine-dining establishments.
RevenueEstimated $50-100 million annually (pre-acquisition), now part of Squarespace's overall revenue.
EmployeesApproximately 200-300 employees (estimated).
Infrastructure
RolePrimary website and customer-facing portal for Tock's reservation and event ticketing services.
IP OwnerAmazon Technologies Inc. (AWS) — but IP 35.165.142.29 is actually AWS (us-west-2).
Global ScaleServices customers primarily in the United States, with growing international presence.
DNS Records
NS Records
ns-cloud-b1.googledomains.com
ns-cloud-b2.googledomains.com
ns-cloud-b3.googledomains.com
MX Records
5 alt1.aspmx.l.google.com
10 alt3.aspmx.l.google.com
10 alt4.aspmx.l.google.com
Related Domains
Same Owner
squarespace.comtock.totocktix.com
Similar Services
opentable.comresy.comsevenrooms.comyext.com
Tock is a wholly owned subsidiary of Squarespace. The domain 'tock.com' is the primary brand domain; 'tock.to' is a URL shortener; 'tocktix.com' redirects to tock.com for ticketing.