Overview
Today.com serves as the digital home of NBC's flagship morning program, the Today show, which has been on air since 1952. The domain, registered in 1998, is one of the oldest and most prestigious in online media. It provides a comprehensive mix of breaking news, weather, health, parenting, pop culture, and lifestyle articles and videos, often cross-promoted with broadcast segments. The site features robust e-commerce integrations through 'Today Deals' and affiliate marketing, alongside branded content and sponsored posts. With a global Alexa rank of 2,863, it attracts millions of monthly visitors. The site is well-optimized for mobile, uses multiple DNS A records for load balancing, and employs enterprise-grade email security via Proofpoint. As a top-tier news property, it enjoys high trust signals and minimal risk. The content is primarily English, targeting a broad US and international audience interested in daily news and lifestyle topics. Despite its age, the site maintains modern standards in speed and UX, though direct automated access is restricted. Overall, Today.com exemplifies a mature, high-authority media domain with deep integration into NBC's broader digital ecosystem.
Company Profile
NBCUniversal Media, LLC is a leading American media and entertainment conglomerate, a subsidiary of Comcast. It owns the NBC broadcast network, cable channels, film studios (Universal Pictures), and digital properties. Today.com is part of NBC News Digital, comprising one of the most visited news websites worldwide.
Today show broadcastToday.com news articlesToday Deals e-commerce platformNewslettersMobile appsPodcasts
Market PositionLeading morning show website with strong brand loyalty and high traffic; competes with Good Morning America (ABC) and CBS This Morning
RevenueNot publicly disclosed for the website specifically; NBCUniversal generates over $30 billion annually
EmployeesOver 1,000 (for NBC News division, including Today show staff)
Typical Use Cases
- ▸Daily news consumption: Users visit for breaking stories, weather, and health updates.
- ▸Lifestyle inspiration: Readers explore parenting tips, recipes, fashion trends, and product recommendations.
- ▸E-commerce: Shoppers access 'Today Deals' for curated discounts and affiliate-linked purchases.
- ▸Video streaming: Viewers watch clips and full segments from the broadcast, including celebrity interviews.
- ▸Social engagement: Fans interact via comments, newsletters, and social media sharing tools.
Infrastructure
RolePrimary web presence for NBC's Today show, including content delivery, e-commerce, and audience engagement
IP OwnerAmazon AWS (US West)
Global ScaleHigh; ranked in the top 3,000 globally, with strong presence in the US and English-speaking markets
Subdomain examples
shop.today.com
www.today.com
DNS Records
A Records
52.37.236.218
34.206.62.195
44.219.25.60
NS Records
nsa3.today.com
nsa5.today.com
nsa2.today.com
MX Records
20 mx0b-00176a04.pphosted.com
20 mx0a-00176a04.pphosted.com
10 mxa-00176a04.gslb.pphosted.com
Related Domains
Official Website
nbcnews.comSame Owner
nbc.comcnbc.commsnbc.comtelemundo.com
Similar Services
goodmorningamerica.comcbsnews.comfoxnews.com
Today.com is part of NBCUniversal's portfolio, sharing infrastructure and content with other NBC properties. It is historically tied to the Today show brand, which also operates physically at 30 Rockefeller Plaza.
Identity
OwnerNBCUniversal Media, LLC
Typecorporation
Founded1952
HQNew York, New York
TickerCMCSA
Notability
Today.com is a top-tier news domain globally, ranked #2863 by traffic, with a 28-year registration history under MarkMonitor. Its association with the iconic Today show and parent company NBCUniversal endows it with exceptional brand recognition, trust, and authority. The domain is a staple in digital news and lifestyle media, regularly attracting millions of monthly visitors and generating significant engagement across multiple platforms.
Known since1998
Global rank2863
Risk & Trust
Risk: lowTrust: high
The domain is owned by a major legitimate corporation, uses enterprise-grade email security (Proofpoint), and has a long clean history. No malware, phishing, or spam associations are known. The site employs standard security practices and is widely trusted by users and advertisers.
WHOIS
RegisteredApr 7, 1998
Age28 years
RegistrarMarkmonitor Inc.
ExpiresApr 6, 2027
AI Confidence
ai_knowledgewhoisdns
This analysis is based on public data and general knowledge; direct automated access to the website was not available, so some content and feature details may be incomplete.