Tremor International

Tremor International Ltd. is a publicly traded advertising technology company headquartered in New York, with a significant global presence. Founded in 2007, the company specializes in programmatic advertising, offering a comprehensive suite of solutions for video, mobile, and display advertising. Its platform leverages advanced data analytics and artificial intelligence to optimize ad targeting, delivery, and measurement for advertisers and publishers. Tremor International operates through several key brands, including Tremor Video, Unruly, and Spearad, and has a strong focus on connected TV (CTV) and over-the-top (OTT) advertising. In 2023, the company rebranded its corporate identity to Nexxen, with the domain nexxen.com serving as the primary web presence. The domain tremorinternational.com now redirects to nexxen.com, acting as a legacy alias. Tremor International's technology stack includes a demand-side platform (DSP), a supply-side platform (SSP), and a data management platform (DMP), enabling end-to-end programmatic advertising. The company serves a diverse client base, including major brands, agencies, and publishers, and competes with other ad tech giants like The Trade Desk, Magnite, and PubMatic. Tremor International is listed on the NASDAQ under the ticker TRMR and has reported annual revenues exceeding $300 million. Its infrastructure relies on cloud services and a global network of data centers to handle high-volume ad transactions. The company's commitment to innovation is evident in its investment in AI-driven solutions and its focus on privacy-compliant advertising practices. Despite the domain redirect, tremorinternational.com remains a registered asset for brand protection and legacy traffic. The domain's DNS records indicate the use of Cloudflare CDN and Mimecast for email security, reflecting a robust technical infrastructure. Overall, Tremor International is a well-established player in the ad tech industry, with a mature business model and a strong market position.