Under Armour

Under Armour, Inc. is an American sportswear company founded in 1996 by Kevin Plank, a former football player at the University of Maryland. The company initially focused on moisture-wicking shirts designed to keep athletes dry and comfortable during workouts. Over the years, Under Armour has expanded its product line to include footwear, casual wear, and accessories, as well as digital health and fitness platforms such as MyFitnessPal and MapMyFitness. Headquartered in Baltimore, Maryland, the company operates globally with a strong presence in North America, Europe, and Asia. Under Armour is recognized for its innovative fabric technologies like HeatGear, ColdGear, and AllSeasonGear, which are engineered to regulate body temperature and enhance performance. The brand has also ventured into smart clothing and connected fitness devices. Despite facing intense competition from giants like Nike and Adidas, Under Armour maintains a loyal customer base among athletes and fitness enthusiasts. The company went public in 2005 and is listed on the New York Stock Exchange under the ticker UA. In recent years, Under Armour has focused on direct-to-consumer sales through its e-commerce platform and retail stores, while also investing in digital marketing and athlete endorsements. The brand's iconic 'We Will' campaign and partnerships with celebrities like Dwayne 'The Rock' Johnson have further solidified its market position. Under Armour's corporate mission is 'to make all athletes better through passion, design, and the relentless pursuit of innovation.' The company's dedication to performance and innovation continues to drive its growth and influence in the global athletic apparel industry.