Unruly

Unruly is a global video advertising technology company headquartered in London, United Kingdom. Founded in 2006, Unruly provides a programmatic platform that enables advertisers to buy and sell video advertising at scale. The platform offers advanced audience targeting, brand safety, and creative optimization capabilities. Unruly was acquired by News Corp in 2015 and operates as an independent subsidiary. The company's technology is used by top brands and publishers worldwide, with a focus on connected TV and digital video. Unruly's platform leverages data-driven insights to maximize ad effectiveness and ROI. The company has been recognized for innovative ad formats and transparency in digital advertising. In addition to its core platform, Unruly offers consulting and managed services. The domain unruly.co serves as the primary web presence, hosting information about the company's products, case studies, and career opportunities. With a global traffic rank of #2297, Unruly maintains a strong online presence. The company employs several hundred people across offices in the US, Europe, and Asia-Pacific. Unruly is a key player in the ad tech ecosystem, competing with platforms like The Trade Desk and SpotX. Its acquisition by News Corp has provided access to premium content and data assets. The company continues to innovate in areas such as contextual targeting and attention measurement. Unruly's platform supports multiple video formats including in-stream, out-stream, and connected TV. The company is known for its focus on emotional engagement metrics. Unruly also provides a creative suite for video ad production and optimization. The overall mission is to make video advertising more effective and measurable for brands and publishers. The domain has been registered since 2010 and is protected by Cloudflare CDN. Unruly's MX records point to Microsoft 365, indicating use of corporate email. The DNS infrastructure suggests a robust online presence. Overall, Unruly represents a mature and reputable business in the digital advertising landscape.