Home/Reports/ups.com

ups.com

enterpriseLow RiskRecommendedeng · United States
88
AI Score
This is the official corporate website of UPS, one of the world's largest package delivery and logistics companies. It provides a range of self-service tools and information for customers, including package tracking, shipping rate calculators, location finding, supply chain solutions, and service updates for both individual and business shippers across the globe.
logisticsshippingpackage trackingsupply chaincorporate website
Overall score
88
Confidence 95%
SEO score
84
good
AI content prob.
10%
Higher = more AI
Domain age
34 years
mature · Est. 1992
8

Risk & compliance

Verdict: Recommended
This is the official, trusted website of the world's leading shipping and logistics company UPS, with strong security, extremely high domain authority, and only minor technical SEO issues, making it safe and useful for all types of users
Risk level
low
No spam, harmful content, or trust issues are detected in the scan data; it is an official corporate site for a reputable multinational company with strong established security practices
Trust level
high
This is the official domain of the well-established global brand UPS, with a 34-year domain history, ranks in the top 1000 websites globally, has HTTPS enabled, and maintains an excellent public reputation for trust and reliability
Malware risk
None detected
Ad intrusiveness
low
Risk types
4

Content & positioning

AI content prob.
10%
All content is official brand messaging from a well-established corporation, with natural, targeted language tailored to customer needs, no signs of AI-generated keyword stuffing or uniform sentence structure
Content quality
high
Main topics
global shippingpackage trackinglogistics solutionssupply chain managementinternational shipping
Positioning
Official corporate website for the world's leading shipping and logistics brand, serving both individual consumers and business clients with reliable delivery, tracking, and end-to-end supply chain services
Update frequency
high
5

Tech & experience

Tech stack
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6

SEO & traffic

SEO score
84
Traffic potential
high
Keyword strategy
structured
Keyword optimization
Current focus
UPS shippingPackage Trackingshipping calculatorUPS locationsglobal logistics
Missing opportunities
sustainable shipping optionssmall business shipping discountse-commerce fulfillment servicessame-day local deliveryfreight shipping quotes
Quick wins Fast results
Add a descriptive H1 tag to the homepageOptimize local search for UPS location queriesExpand content for small business shipping offeringsAdd clear heading hierarchy to all main pages
Fix the critical SEO issue of a missing H1 heading on the homepage, expand content for high-intent long-tail keywords related to niche shipping needs, and improve local SEO to capture more nearby customer search traffic
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7

Business model

Category
tool
Model
B2B and B2C global shipping and logistics services, providing package delivery, freight transportation, and end-to-end supply chain management solutions to customers worldwide
Monetization
shipping service feesfreight delivery chargessupply chain service contractslogistics consulting fees
Profit potential
high
9

Strengths & weaknesses

Advantages
+Extremely high global traffic rank (top 635 globally, world-class presence)
+34-year established domain with strong global brand recognition and trust
+HTTPS enabled and fully mobile-friendly for all users
+Clear site structure with low ad intrusiveness for good user experience
+Official site of a leading multinational logistics corporation
Disadvantages
Homepage is missing an H1 heading tag, which hurts SEO clarity and ranking
Limited heading hierarchy structure on the homepage
Opportunity to expand content for high-intent niche shipping keywords
No public detailed tech stack information available from this scan
11

Overall assessment

Overall score
88/ 100
ups.com earns a high score due to its status as the official site of global logistics leader UPS, with 34 years of domain history, top 635 global traffic rank, strong brand trust, full HTTPS and mobile-friendly design. Only minor SEO issues like the missing H1 tag prevent a perfect top-tier score
Growth potential
high
Recommendations
1Add a unique, descriptive H1 heading to the homepage to resolve a key SEO issue
2Expand content coverage for high-intent niche keywords like sustainable shipping and e-commerce fulfillment
3Optimize local SEO to improve rankings for location-based UPS search queries
4Standardize heading hierarchy across all main site pages to improve SEO and accessibility
12

Server & security

Response time
567 ms
IP address
153.2.224.130US
CDN
none detected
SSL expires
Dec 9, 2026
Security headers
CSPnot set
HSTSmax-age=63072000 ; includeSubD…
X-FrameSAMEORIGIN
X-Content-Typenosniff
DNS records
A
153.2.224.130153.2.228.130
MX
10 mxb-002b8001.gslb.pphosted.com10 mxa-002b8001.gslb.pphosted.com
NS
cbru.br.ns.els-gms.att.netnsa.ups.comauth1.dns.cogentco.com
TXT
smartsheet-site-validation=3y1yM9Y8zl3Zpj3gXBHCwLmiOaRpheSTglobalsign-domain-verification=59f05bd80057c98bf0a778055999d8e2wiz-domain-verification=be49a81b664f5e86a985ef6fc12c2f48f155f9ff2b24602666069347859a6e1e
Tech data updated 6d ago
3

Domain background

Domain age
34 years
Registrar
CSC Corporate Domains, Inc.
Created
1992-04-07T04:00:00Z
Expires
2035-04-08T04:00:00Z
Last updated
Mon, 13 Apr 2026 17:16:14 GMT
Site stage
mature
Analyzed October 15, 2024 · Report ID: 58bbf259