ups.com

enterpriseLow RiskRecommendedeng · United States

AI Score

This is the official corporate website of UPS, one of the world's largest package delivery and logistics companies. It provides a range of self-service tools and information for customers, including package tracking, shipping rate calculators, location finding, supply chain solutions, and service updates for both individual and business shippers across the globe.

logisticsshippingpackage trackingsupply chaincorporate website

Overall score

Confidence 95%

SEO score

good

AI content prob.

10%

Higher = more AI

Domain age

34 years

mature · Est. 1992

Risk & compliance

Verdict: Recommended

This is the official, trusted website of the world's leading shipping and logistics company UPS, with strong security, extremely high domain authority, and only minor technical SEO issues, making it safe and useful for all types of users

Risk level

low

No spam, harmful content, or trust issues are detected in the scan data; it is an official corporate site for a reputable multinational company with strong established security practices

Trust level

high

This is the official domain of the well-established global brand UPS, with a 34-year domain history, ranks in the top 1000 websites globally, has HTTPS enabled, and maintains an excellent public reputation for trust and reliability

Malware risk

None detected

Ad intrusiveness

low

Risk types

Content & positioning

AI content prob.

10%

All content is official brand messaging from a well-established corporation, with natural, targeted language tailored to customer needs, no signs of AI-generated keyword stuffing or uniform sentence structure

Content quality

high

Main topics

global shippingpackage trackinglogistics solutionssupply chain managementinternational shipping

Positioning

Official corporate website for the world's leading shipping and logistics brand, serving both individual consumers and business clients with reliable delivery, tracking, and end-to-end supply chain services

Update frequency

high

Tech & experience

Tech stack

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

structured

Keyword optimization

Current focus

UPS shippingPackage Trackingshipping calculatorUPS locationsglobal logistics

Missing opportunities

sustainable shipping optionssmall business shipping discountse-commerce fulfillment servicessame-day local deliveryfreight shipping quotes

Quick wins Fast results

Add a descriptive H1 tag to the homepageOptimize local search for UPS location queriesExpand content for small business shipping offeringsAdd clear heading hierarchy to all main pages

Fix the critical SEO issue of a missing H1 heading on the homepage, expand content for high-intent long-tail keywords related to niche shipping needs, and improve local SEO to capture more nearby customer search traffic

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Extremely high global traffic rank (top 635 globally, world-class presence)

+34-year established domain with strong global brand recognition and trust

+HTTPS enabled and fully mobile-friendly for all users

+Clear site structure with low ad intrusiveness for good user experience

+Official site of a leading multinational logistics corporation

Disadvantages

−Homepage is missing an H1 heading tag, which hurts SEO clarity and ranking

−Limited heading hierarchy structure on the homepage

−Opportunity to expand content for high-intent niche shipping keywords

−No public detailed tech stack information available from this scan

Overall assessment

Overall score

88/ 100

ups.com earns a high score due to its status as the official site of global logistics leader UPS, with 34 years of domain history, top 635 global traffic rank, strong brand trust, full HTTPS and mobile-friendly design. Only minor SEO issues like the missing H1 tag prevent a perfect top-tier score

Growth potential

high

Recommendations

1Add a unique, descriptive H1 heading to the homepage to resolve a key SEO issue

2Expand content coverage for high-intent niche keywords like sustainable shipping and e-commerce fulfillment

3Optimize local SEO to improve rankings for location-based UPS search queries

4Standardize heading hierarchy across all main site pages to improve SEO and accessibility

Server & security

Response time

567 ms

IP address

153.2.224.130US

CDN

none detected

SSL expires

Dec 9, 2026

Security headers

CSPnot set

HSTSmax-age=63072000 ; includeSubD…

X-FrameSAMEORIGIN

X-Content-Typenosniff

DNS records

153.2.224.130153.2.228.130

10 mxb-002b8001.gslb.pphosted.com10 mxa-002b8001.gslb.pphosted.com

cbru.br.ns.els-gms.att.netnsa.ups.comauth1.dns.cogentco.com

TXT

smartsheet-site-validation=3y1yM9Y8zl3Zpj3gXBHCwLmiOaRpheSTglobalsign-domain-verification=59f05bd80057c98bf0a778055999d8e2wiz-domain-verification=be49a81b664f5e86a985ef6fc12c2f48f155f9ff2b24602666069347859a6e1e

Tech data updated 6d ago