Usabilla

Usabilla was originally founded in 2008 in Amsterdam, Netherlands, as a user experience (UX) feedback and website optimization platform. It provided tools for collecting visual feedback, conducting surveys, and analyzing user behavior to improve website conversions. The company gained significant traction, raising venture capital and serving enterprise clients globally. In 2019, Usabilla was acquired by SurveyMonkey (now Momentive Global Inc.) to bolster its customer experience (CX) and feedback capabilities. Following the acquisition, Usabilla’s product was integrated into SurveyMonkey’s suite, and the standalone Usabilla brand was gradually phased out. Currently, the domain usabilla.com redirects to surveymonkey.com, with no original content remaining. Despite this, the domain retains high authority due to its historical backlink profile and brand recognition. It is still actively maintained with DNS records pointing to AWS CloudFront, and MX records indicate email handling via Mimecast, likely for legacy communications. The domain’s age (17 years) and established search presence contribute to its high web traffic rank (#9325 globally). However, as a redirect-only domain, it offers no independent value. The site_type is best described as a redirect/alias, functioning as a digital forwarding address for its parent company. Usabilla’s legacy lives on through SurveyMonkey’s CX solutions, but the domain itself is no longer an active platform. This case illustrates how successful acquisitions often lead to domain consolidation, where the acquired brand’s domain serves as a traffic funnel. For users, visiting usabilla.com yields no content; they are automatically redirected to surveymonkey.com. Hence, the overall recommendation is neutral: the domain is harmless but lacks independent utility.