Overview
Variety is an American entertainment trade publication founded in 1905 by Sime Silverman. It is widely considered one of the most authoritative sources for news related to the entertainment industry, covering film, television, music, theater, and digital media. The publication is known for its iconic covers, annual Power of Women issue, and the Variety 500 list of executives. Variety.com, the digital platform, provides breaking news, reviews, box office data, and exclusive interviews. The website also features a comprehensive database of film credits and awards. Owned by Penske Media Corporation since 2012, Variety has expanded its multimedia presence with podcasts, video series, and live events such as the Variety Summit. Despite the decline of print, Variety remains a key voice in Hollywood, with a strong digital readership. The publication's rigorous journalism and deep industry connections make it a trusted resource for both professionals and fans. Variety's coverage includes red-carpet events, studio announcements, and analysis of industry trends. Its annual reports on diversity and inclusion have sparked important conversations. As of 2025, Variety continues to adapt to the digital landscape, leveraging its brand authority to monetize through subscriptions, advertising, and events. The traffic rank of #2029 globally underscores its sustained relevance. The domain variety.com has been active since 1996, reflecting early adoption of the internet. The site uses a content management system optimized for high-traffic news delivery, and its DNS infrastructure relies on AWS for scalability. Notable journalists include Owen Gleiberman, Peter Debruge, and Elizabeth Wagmeister. Variety's awards season coverage is particularly comprehensive, with live updates from the Oscars, Emmys, and Grammys. The brand also hosts tech-focused events like the Entertainment and Tech Summit. Its daily newsletter reaches hundreds of thousands of subscribers. Overall, Variety is a cornerstone of entertainment journalism, balancing tradition with innovation.
Company Profile
Variety is a flagship publication of Penske Media Corporation, a leading media and information company with a portfolio of over 20 brands including WWD, IndieWire, and Rolling Stone. Variety produces daily news, reviews, data, and events covering the entertainment industry.
Variety magazineVariety.comVariety Awards CentralVariety500Variety Power of WomenVariety Events and Summits
Market PositionTop-tier entertainment trade publication alongside The Hollywood Reporter and Deadline Hollywood.
RevenueNot publicly disclosed; estimated in tens of millions from subscriptions, advertising, and events.
EmployeesApproximately 350
Infrastructure
RolePrimary domain for Variety magazine and digital platform
IP OwnerAutomattic, Inc. (WordPress VIP)
Global ScaleGlobal readership with strong North American and European presence.
DNS Records
NS Records
ns-534.awsdns-02.net
ns-1716.awsdns-22.co.uk
ns-74.awsdns-09.com
MX Records
0 variety-com.mail.protection.outlook.com
Related Domains
Official Website
variety.comSame Owner
wwd.comindiewire.comrollingstone.combillboard.com
Similar Services
hollywoodreporter.comdeadline.comthewrap.com
Variety is owned by Penske Media Corporation, which also owns several other media brands. The Hollywood Reporter and Deadline are direct competitors.