washington.edu

contentLow RiskRecommendedeng · United States

AI Score

This is the official primary website for the University of Washington, one of the oldest and most prestigious public research universities in the US. It serves prospective students, current students, faculty, staff, alumni, researchers, and the general public, hosting information on academics, research, campus events, news, admissions, and university initiatives, and ranks in the top 1000 websites globally.

higher educationuniversityresearchpublic institutionacademic

Overall score

Confidence 95%

SEO score

good

AI content prob.

Higher = more AI

Domain age

41 years

mature · Est. 1985

Risk & compliance

Verdict: Recommended

The analysis is based on clear objective signals including top 1000 global traffic rank, 41-year domain age, valid HTTPS, and confirmed legitimate institutional identity, leading to very high confidence in this assessment.

Risk level

low

There are no detected spam, harmful content, or impersonation signals; the domain uses valid HTTPS, has a long established history, and is operated by a legitimate accredited educational institution.

Trust level

high

This is the official domain of the accredited, 41-year-old University of Washington, a world-renowned public research institution with a top 1000 global traffic ranking that demonstrates long-standing public trust and institutional legitimacy.

Malware risk

None detected

Ad intrusiveness

high

Risk types

Content & positioning

AI content prob.

All content on the homepage is official, human-written institutional information, with natural sentence structure variation, no keyword stuffing, and context specific to the University of Washington, with no signals of generic AI generation.

Content quality

high

Main topics

University of Washington academicscampus newsuniversity eventsresearch initiativesstudent life

Positioning

Official online information hub for the University of Washington, serving as the primary entry point for all internal and external users seeking information about the institution's programs, activities, and research.

Update frequency

high

Tech & experience

Tech stack

ApacheWordPress

HTTPS

Enabled

Mobile friendly

good

UX rating

good

Page structure

clear

SEO & traffic

SEO score

Traffic potential

high

Keyword strategy

average

Keyword optimization

Current focus

University of WashingtonUW newscampus eventsstudent informationresearch updates

Missing opportunities

admissions query targetingacademic program keywordsfaculty profile SEOalumni resource optimization

Quick wins Fast results

update meta title and descriptionadd image alt textimprove internal linkingoptimize heading hierarchy

The site benefits from extremely high domain authority from its long history and top global ranking, but has clear on-page SEO gaps that can be fixed to improve organic visibility for high-intent user queries.

Keyword analysis is based on page content inference, not actual search ranking data. For reference only.

Business model

Strengths & weaknesses

Advantages

+Top 1000 global website ranking with extremely high consistent traffic

+41-year-old established domain with strong institutional trust and authority

+HTTPS enabled and mobile-friendly for modern user expectations

+Clear site structure with organized navigation for users

+Long track record of legitimate operation as an accredited educational institution

Disadvantages

−Overly short homepage title and meta description that underperform for SEO

−No defined meta keywords or advanced on-page keyword optimization

−High ad density that can negatively impact user experience

−Limited keyword targeting for high-intent user queries like admissions and degree programs

Overall assessment

Overall score

87/ 100

The site has world-class high global traffic (top 1000 globally), 41 years of established domain history, strong institutional trust, a solid technical foundation, and only minor weaknesses in on-page SEO, resulting in a high overall score in the world-class range.

Growth potential

high

Recommendations

1Optimize homepage meta title and description to include key target keywords and a clear value proposition

2Reduce ad intrusiveness to improve user experience for visitors accessing critical university information

3Add targeted keyword optimization for high-intent queries like admissions, degree programs, and campus visits

4Improve internal linking across core site sections to boost both SEO and user navigation

Server & security

Response time

319 ms

IP address

34.82.219.4The Dalles, US

CDN

none detected

SSL expires

Jul 9, 2026

Security headers

CSPnot set

HSTSnot set

X-Framenot set

X-Content-Typenot set

DNS records

34.82.219.4128.208.60.183128.208.60.208

100 mxb-00641c01.gslb.pphosted.com100 mxa-00641c01.gslb.pphosted.com

hanna.cac.washington.edumarge.cac.washington.eduholly.s.uw.edu

TXT

9WzL6CUtGSDvyRlyX3PDhYUG8m/W1G+mgjeohqshzYAWYm9RRb+1/8QMXJjWEAzch5GmhX7fjA4/Rfx28Iunhw==v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ?allgoogle-site-verification=FTXGiMcRTGSZM8mNFZ2zLn1wkN9dQGnBcTyojncI1jY

Tech data updated 6d ago