Overview
Youla (youla.ru) is a Russian online classifieds platform launched in 2015 by Mail.ru Group (now VK). It allows users to post free advertisements for goods, services, real estate, vehicles, and job listings. The platform competes directly with Avito.ru and Yula (a similar service by Sber). Youla integrates with VK's social ecosystem, enabling users to log in via VK ID and share listings on social networks. The site features a mobile app for iOS and Android. As of 2025, Youla is one of the top classifieds sites in Russia, with millions of monthly active users. The domain youla.ru was registered in 1994, originally for other purposes, but was repurposed for the classifieds service. The platform generates revenue through premium listings, promoted ads, and subscription services for businesses. Youla has faced challenges with fraudulent listings and spam, but VK has implemented verification systems to improve trust. The service is available only in Russian and targets users in Russia and neighboring countries. Youla's market position is strong due to its integration with VK's large user base, but it faces intense competition from Avito, which dominates the Russian classifieds market. The platform is known for its user-friendly interface and mobile-first approach. Youla also offers a 'Youla Delivery' service for safe transactions. The company has not disclosed specific revenue figures, but it is considered a significant asset within VK's portfolio. Overall, Youla is a well-established player in the Russian digital marketplace ecosystem.
Company Profile
Youla is a free classifieds platform owned by VK, enabling users to post ads for various categories including electronics, cars, real estate, jobs, and services. It integrates with VK's social network and offers a mobile app.
Classifieds listingsPremium ad placementsYoula Delivery serviceBusiness accounts
Market PositionSecond-largest classifieds platform in Russia after Avito, with strong integration into VK's ecosystem.
RevenueNot publicly disclosed; estimated tens of millions USD annually
EmployeesApproximately 200-500 (part of VK's classifieds division)
Typical Use Cases
- ▸An individual selling used furniture posts a free ad on Youla and arranges pickup.
- ▸A small business promotes its services through paid premium listings to reach local customers.
- ▸A job seeker browses job postings in the 'Work' category and applies directly via the platform.
- ▸A user searches for a used car, contacts the seller via Youla's built-in chat, and uses Youla Delivery for secure payment.
Infrastructure
RolePrimary domain for the Youla classifieds platform
IP OwnerVK (formerly Mail.ru Group)
Global ScalePrimarily Russia and CIS countries
Subdomain examples
m.youla.ru
api.youla.ru
help.youla.ru
DNS Records
NS Records
ns1.mail.ru
ns2.mail.ru
Related Domains
Same Owner
mail.ruodnoklassniki.rumy.com
Similar Services
avito.ruyula.ruolx.ru
Youla is part of VK's ecosystem, sharing infrastructure with Mail.ru and Odnoklassniki.
Identity
OwnerMail.ru Group (now VK)
Typecorporation
Founded2015
HQMoscow, Russia
TickerVKCO
Notability
Youla is a well-known classifieds platform in Russia with millions of users, backed by VK. Its global rank of #24535 indicates moderate web presence. The domain age (32 years) adds historical significance, though the current service launched in 2015. It is frequently referenced in Russian media and has a strong mobile app presence.
Known since2015
Global rank#24535
Risk & Trust
Risk: lowTrust: medium
Youla is a legitimate business owned by a reputable corporation (VK). However, as a classifieds platform, it is susceptible to fraudulent listings and spam. VK has implemented verification measures, but risks remain typical for peer-to-peer marketplaces. No evidence of malware or malicious intent.
WHOIS
RegisteredApr 7, 1994
Age32 years
RegistrarRU-CENTER
ExpiresApr 6, 2026
AI Confidence
ai_knowledgewhoisdns
This analysis is based on publicly available information and AI knowledge. Direct access to the site was not available, so some details may be outdated.