ziffdavis.com
enterpriseLow RiskRecommendedeng · US
82
AI Score
Ziff Davis (Nasdaq: ZD) operates a corporate website that serves as a hub for investor relations, corporate news, and brand portfolio information. The site features earnings announcements, M&A updates, and career opportunities. It functions as a digital presence for the parent company rather than a consumer-facing content destination, reflecting its role as a publicly traded entity with a focus on financial transparency and brand management.
CorporateInvestor RelationsDigital MediaTechnologyTrustworthy
Overall score
82
Confidence 95%
SEO score
78
good
AI content prob.
5%
Higher = more AI
Domain age
29 years
mature · Est. 1997
8
Risk & compliance
Verdict: Recommended
Ziff Davis is a legitimate, well-established digital media holding company with a strong online presence. The site is secure, informative, and trustworthy, making it a recommended resource for investors and media professionals. The high domain age, positive security profile, and professional content outweigh minor SEO shortcomings.
Risk level
low
No malware or phishing risks are present. The site uses HTTPS, has a clear structure, and adheres to standard web security practices. The content is professional and non-deceptive. The only minor risk is the medium ad density, but it is not intrusive or harmful. Overall, the risk profile is extremely low for a corporate site.
Trust level
high
The domain is 29 years old, registered with a corporate registrar, and listed on Nasdaq. Google Safe Browsing flags it as safe. The site provides transparent financial information and detailed corporate disclosures. No spam signals or deceptive practices were detected. The brand is widely recognized in the digital media industry, reinforcing trustworthiness.
Malware risk
None detected
Ad intrusiveness
low
Risk types
4
Content & positioning
AI content prob.
5%
The content appears professionally written with clear financial terminology, specific earnings figures, and structured corporate announcements. There is no evidence of repetitive sentence patterns, keyword stuffing, or unnatural phrasing typical of AI-generated text. The text includes precise dates, dollar amounts, and company-specific details that reflect original human authorship tailored to investor relations.
Content quality
high
Main topics
corporate newsinvestor relationsbrand portfoliotechnologymedia
Positioning
Ziff Davis positions itself as a leading vertically focused digital media and internet company, emphasizing its diversified portfolio of brands across multiple high-growth sectors such as technology, entertainment, health, and cybersecurity. The site reinforces its credibility through transparent financial communications and strategic M&A activities, targeting investors and industry stakeholders.
Update frequency
medium
5
Tech & experience
Tech stack
WordPressGhostMagentoGoogle AnalyticsGoogle Tag Manager
HTTPS
Enabled
Mobile friendly
good
UX rating
good
Page structure
clear
6
SEO & traffic
SEO score
78
Traffic potential
medium
Keyword strategy
average
Keyword optimization
Current focus
Ziff Davisearningsconnectivityquarter resultsM&A
Missing opportunities
digital media investmentbrand portfolio growthtechnology sector insightsinvestor presentationcorporate strategy
Quick wins Fast results
Add meta keywords for 'ZD stock' and 'digital media company'Create dedicated pages for each brand with SEO metadataImprove internal linking between earnings pages and brand overviews
The site currently focuses on generic corporate terms. To improve organic visibility for investor-related queries, Ziff Davis should enhance page titles and descriptions with specific financial terms and brand names. Adding structured data for financial reports and investor events would also boost search relevance. The keyword strategy can be more structured by targeting long-tail phrases like 'Ziff Davis Q1 2026 earnings' and 'best digital media stocks'.
Keyword analysis is based on page content inference, not actual search ranking data. For reference only.
7
Business model
Category
saas
Model
Ziff Davis operates as a holding company that acquires and manages digital media and internet businesses. Its model involves generating revenue through its subsidiaries via advertising, subscriptions, e-commerce, and martech services. The corporate site primarily serves investor relations and brand promotion, not direct monetization.
Monetization
advertisingsubscriptionsaffiliate marketingmartech services
Profit potential
high
9
Strengths & weaknesses
Advantages
+Long-standing domain authority (29 years)
+Top 50,000 global traffic rank
+High trust signals (Nasdaq, Safe Browsing)
+Clear site structure with SSL
+Diverse tech stack for flexibility
Disadvantages
−Limited consumer-facing content may restrict traffic growth
−Keyword strategy is average and underutilizes long-tail opportunities
−Corporate focus reduces direct user engagement
−Medium ad density could distract some visitors
−No blog or educational content to attract broader audience
11
Overall assessment
Overall score
82/ 100
The overall score of 82 reflects a high-quality corporate website with strong domain authority, good technical SEO, and high trust. The site scores well on technical (HTTPS, mobile-friendly, clear structure), content (professional, accurate, human-written), SEO (good title/meta, but average keyword strategy), and trust/risk (very low risk). The business model is solid with high profit potential through its subsidiaries. The global traffic rank of #47787 confirms notable web presence. Minor deductions apply for limited keyword optimization and lack of consumer-facing content.
Growth potential
medium
Recommendations
1Enhance SEO by targeting specific investor keywords and adding structured data for earnings reports
2Create dedicated microsites or landing pages for key brands to improve organic reach
3Publish regular blog posts on industry trends to attract a broader audience
4Optimize internal linking structure to pass link equity across property pages
5Consider adding a newsroom section with press releases in a more accessible format
12
Server & security
Response time
299 ms
IP address
100.28.56.185Ashburn, US
CDN
none detected
SSL expires
Aug 12, 2026
Security headers
CSPframe-ancestors 'self' *.ampp…
HSTSmax-age=63072000; includeSubDo…
X-FrameSAMEORIGIN
X-Content-Typenot set
Google Safe Browsing
No threats detected
DNS records
A
100.28.56.18552.22.97.238
MX
5 alt2.aspmx.l.google.com10 alt3.aspmx.l.google.com1 aspmx.l.google.com
NS
ns-1711.awsdns-21.co.ukns-1014.awsdns-62.netns-430.awsdns-53.com
TXT
cloudhealth=44b80caf-e941-462d-9043-b5bf78b982c5adobe-idp-site-verification=cd8dab640ab786a9457c8757f4188cd682dd687a694d1d9c251e9ef54140a0ecstripe-verification=f1dc55fec68a82a87b55c1d1d96e1d927f0508547932e52ee2a2d136c39ba227
Tech data updated 2h ago
3
Domain background
Domain age
29 years
Registrar
CSC Corporate Domains, Inc.
Created
1997-04-04 05:00:00
Expires
2032-07-26 22:23:13
Last updated
unknown
Site stage
mature
Analyzed April 6, 2025 · Report ID: 1ba78cd6